1 research outputs found
Marketing Productivity Analysis: A Research Report
- Author
- Adams J.R.
- Baker M.J.
- Beaven D.
- Beik L.L.
- Breene T.
- Bucklin L.P.
- Christopher M.
- Clewitt R.M.
- Dietz S.
- Dobbs T.
- Driver J. C.
- Drucker P.
- Feder R.A.
- Foster D.W.
- Goodman S.R.
- Guiltinan J.P.
- Hoffman J.
- Hood N.
- Hoter C.
- Kotler P.
- Kyle P.
- Lambert D.M.
- Lambert D.M.
- Lawrence R. J.
- Lawrence R.J.
- Luck S.J.
- Matz A.
- Michael J. Thomas
- Nduna A. J.
- Patton J.A.
- Peckham J.O.
- Piercy N.
- Piercy N.
- Rayburn L.G.
- Reilly P.L.
- Sevin C.H.
- Smith G.
- Stapleton J.
- Thomas M.J.
- Thomas M.J.
- Thorelli H.B.
- Tirmann E.A.
- Tucker S.A.
- Wilson A.
- Wilson R.M.S.
- Wilson R.M.S.
- Wilson R.M.S.
- Wilson R.M.S.
- Publication venue
- 'Emerald'
- Publication date
- Field of study
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