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20 research outputs found
The impact of internal, external and competitor factors on marketing strategy performance
Author
Cappel S.
Clarke Darral G.
+13 more
Dekimpe M. G.
Fornell C.
Gujarati D. N.
Hair J. F.
Hanssens D. M.
Hunt S. D.
Hunt S. D.
Morgan N. A.
Norusis M. J.
Parker T. H.
Pindyck R. S.
Stewart J.
Varadarajan R.
Publication venue
'Informa UK Limited'
Publication date
02/05/2019
Field of study
Get PDF
Crossref
Edinburgh Research Explorer
Generalized bankruptcy models applied to predicting consumer credit behavior
Author
Clarke Darral G.
McDonald James B.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY
Author
Bowker Albert H.
Clarke Darral G.
+4 more
Houston Franklin S.
Kotler Philip.
Koyck L. M.
Palda Kristian S.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
What effect from a single advertisement?
Author
Arnold Barban
Art Shulman
+13 more
Charles H. Gross
Darral G. Clarke
Darral G. Clarke
David A. Aaker
H. Leon Barter
James H. Brinton
Kristian S. Palda
Leo Bogart
Leonard J. Parsons
Peter D. Bennett
Richard J. Lutz
Robin T. Peterson
Robin T. Peterson
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The hypothesis of a dominance hierarchy of information sources
Author
Darral G. Clarke
Donald F. Cox
+9 more
Frederick E. May
George Katona
Jagdish N. Sheth
Johan Arndt
John A. Howard
Joseph W. Newman
Joseph W. Newman
Peter D. Bennett
Shelby D. Hunt
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
SALES FORECASTING USING CYCLICAL ANALYSIS
Author
Abramovits Moses
Bails Dale G
+16 more
Balsley Howard L
Britt Stewart H
Clarke Darral G
Draper Norman
Gordon Robert Aaron
Guiltinan Joseph P
Guthrie Harold W
Joachim Lauer
Makridakis Spyros
Mitchell Wesley C
Moore Geoffrey H
Strigel Werner H
Terrence O'Brien
Tintner Gerhard
Valaranis
Zarnowitz Victor
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Information Flow for a Business to Business Buying Decision Process: A Modeling Approach
Author
Anderson Erin
Bingham Frank G.
+22 more
Bonoma Thomas V.
Calder B
Charles J. Quigley
Clarke Darral G.
Drucker Peter F.
Flaaten Per O.
Frank G. Bingham
Gorman R.H.
Johnston W.
Koontz Harold
Lindbloom C. E.
Michael B. Patterson
Newell Allen
Nylen David W.
Peters Thomas J.
Pingry Jack
Robinson P.
Tichy Noel M.
Tregoe Benjamin B.
Webster F.
Webster Fredrick E.
Wind Y.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Response Modeling with Non-random Marketing Mix Variables
Author
Adrian B Ryans
Aviv Nevo
+20 more
Darral G Clarke
Dick R Wittink
F Gonul
Gary L Lilien
Gary L Lilien
Greg M Allenby
Joel Lexchin
Leonard Jon Parsons
Leonard M Lodish
Leonard M Lodish
Manchanda
Martin E Elling
Miguel Villas-Boas
Murali K Mantrala
Peter E. Rossi
Pradeep K. Chintagunta
Puneet Manchanda
Ramya Neelamegham
Scott Neslin
Wagner Kamakura
Publication venue
'Elsevier BV'
Publication date
01/01/2003
Field of study
No full text
Crossref
Confidence interval for the total advertising impact and its mean duration under Koyck models
Author
A. V. Bultez
Amitabh S. Raturi
+16 more
Darral G. Clarke
Doyle L. Weiss
Frank M. Bass
J. Johnston
Jean Jacques Lambin
Jean Jacques Lambin
John M. McCann
L. A. Hayduk
L. M. Koyck
M. A. Crane
Morris H. Hansen
R. C. Morey
R. M. Johnson
Richard C. Morey
S. N. Roy
W. A. Magat
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Determinants of retail profit performance: A consideration of retail marketing strategies
Author
Barry Hedley
Bert Rosenbloom
+18 more
Charles A. Ingene
Charles M. Edwards
Darral G. Clarke
Delbert J. Duncan
Donald S. Tull
Frank M. Bass
G.S. Maddala
J. Joseph Cronin
Joseph F. Hair
Mary Ann Broeren
Norman H. Nie
R.E. Frank
Robert C. Higgins
Robert D. Buzzell
Robert D. Buzzell
Robert Lusch
Sidney Schoeffler
W.R. Davidson
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
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