2 research outputs found
The image impact of second-order mega-events: a case study of the 2014 Commonwealth Games
The overall aim of this research, located within the critical realist research paradigm, and underpinned by social representation theory, is to evaluate the domestic image impact of hosting the 2014 CG for the city of Glasgow, and
in doing so, determine the extent to which hosting this event represents an appropriate strategy to improve the city’s domestic image
An evaluation of the domestic pre-event social representations of the Glasgow 2014 Commonwealth Games
An evaluation of the domestic pre-event social representations of the Glasgow 2014 Commonwealth Game