1 research outputs found
Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective
- Author
- Aaker Jennifer L.
- Andrews Kenneth R.
- Belk Russell W.
- Belk Russell W.
- Bettman James R.
- Botti Simona
- Brief Arthur P.
- Burroughs James E.
- Burton Scot
- Cassill Deby L.
- Chakravarti Dipankar
- Chaplin Lan N.
- Chaplin Lan N.
- Chonko Larry B.
- Chylinski Matthew B.
- Cooper-Martin Elizabeth
- Dalsace Frederic
- Desmond John
- Diener Ed
- Diener Ed
- Diener Ed
- DiSantis Katherine Isselmann
- Drumwright Minette E.
- Easterlin Richard A.
- Fader Peter S.
- Fournier Susan
- Frederick William C.
- Frederick William C.
- Garbarino Ellen
- Gebhardt Gary
- Geva Aviva
- Ghoshal Sumantra
- Hill Ronald Paul
- Hill Ronald Paul
- Hill Ronald Paul
- Hill Ronald Paul
- Hill Ronald Paul
- Hill Ronald Paul
- Hill Ronald Paul
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Holbrook Morris B.
- Holbrook Morris B.
- Holbrook Morris B.
- Holbrook Morris B.
- Houston Franklin S.
- Iyengar Sheena S.
- Jawahar I.M.
- Kasser Timothy
- Kohlberg Lawrence
- Kopytoff Igor
- Kotler Philip
- Kotler Philip
- Kumar V.
- Laczniak Gene R.
- Liu Jia
- L贸pez-L贸pez In茅s
- Markus Hazel R.
- Martin Kelly D.
- Mick David Glen
- Morgan Robert M.
- Murphy Patrick E.
- O'Sullivan Don
- Park John K.
- Pitta Dennis A.
- Prahalad C.K.
- Ransbotham Sam
- Reimann Martin
- Richins Marsha
- Ries Al
- Rindfleisch Aric
- Rust Roland T.
- Schor Juliet
- Schwartz Barry
- Sirgy M. Joseph
- Smith N. Craig
- Sprott David E.
- Swanson Diane L.
- UN Development Program
- UN Development Program
- Viswanathan Madhu
- Werhane Patricia H.
- Werhane Patricia H.
- Werhane Patricia H.
- Whitener Ellen M.
- Wilkie William L.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study