Influencing Factors Analysis on Advertising Effectiveness of News feeds Ads

News feeds ads has became one of the mainstream mobile ads. However, there are also a series of problems behind the success of feeds ads: inaccurate recommendations, information security issues, and so on.This paper studies the influencing factors of advertising marketing effect of information flow, and puts forward corresponding suggestions, which has important guiding value for enterprise marketing under the age of big data. This research uses news feeds ads as the object, adopts literature research methods, questionnaire analysis methods, etc. Through combing related documents, we have selected three evaluation indicators: advertising cognition, advertising attitude and advertising sales. In terms of aspects and advertisements, there are seven factors influencing the reliability of the platform, the popularity of the platform, the familiarity of consumer brands, the degree of consumer participation, the degree of consumer rejection of advertisements, advertising creativity and performance, and the targeting of advertisements. Put forward relevant hypotheses and verify the sample data through SPSS to draw relevant con+clusions. The research shows that the reliability of the platform, the sensitivity of consumers to advertising, the familiarity of consumer brands, the degree of consumer participation, and the creative and targeted advertising all have a positive impact on the effectiveness of advertising. Based on the above conclusions, the author is the enterprise information. Streaming ads have made some targeted recommendations

The Influencing Path of Public Engaging Intention in the Value Co-Creation of E-Gov Services：An Empirical Investigation

The wide acceptability of ICTs and social media enriches the delivery platform of e-gov services (EGS). EGS is an important interaction and collaboration channel between the government and the public. The public can conveniently and timely explore problems, provide ideas, and design solutions to improve EGS. The roles of the public changed to active, informed partners or co- creators of EGS innovation and problem solving. This study builds the influence factor model on public engaging intention of value co-creation for EGS based on technology acceptance theory, trust theory, and motivation theory to explore impact factors and impact paths. Path analysis interpreted how the public would accept and adopt value co-creation behavior for EGS. This study also introduced a comprehensive picture of the new paradigm of public service value creation in an era of increasing user dominance, that is, the public