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2 research outputs found
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
Author
Aaker D. A.
Barry T. E.
+19 more
Bartozik‐Purgat M.
Belch G. E.
Bi N. C.
Botha J. A. R.
Chungviwatanant T.
Du Plooy G. M.
Duffett R. G.
Duh H.
Edu T.
Evans N. J.
Hooper D.
Lesame N.
Lutz R. J.
Mansour I. H. F. H.
McCrindle M.
Rasmussen L.
Safko L.
Statistics South Africa
Stokes R.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy
Author
Altuna O.K.
Chen Q.
+20 more
Chin W.W.
Chowdhury H.K.
Chungviwatanant T.
Ducoffe R.H.
Fishbein M.
Fung R.
Garson G.D.
Haghirian P.
Haghirian P.
Hair J.F.
Hair J.F.
Hair J.F.
Li B.
Murillo E.
Nauman Abbasi M.
Oh L.-B.
Puto C.P.
Puwandi P.H.
Shavitt S.
Wells W.D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref