As simple as pressing a button? A review of the literature on BigBlueButton

BigBlueButton is an open source virtual classroom software. Since this software was released in 2009, many studies have explored how to use it, especially for e-learning. However, to date, there is no published systematic synthesis of the relevant literature on the subject. This literature review appraises the effectiveness of BigBlueButton in educational settings and pulls relevant pieces of information together into a readable format. The main conclusion is that BigBlueButton is intuitive, interoperable with other software and has the potential to positively affect the learning performance of students. Despite the features and functionalities of BigBlueButton, several limitations are apparent: web conference educators have less control over online teaching compared with their face-to-face counterparts, practical subjects are difficult to teach through web conferencing, technical challenges may affect web-conferencing sessions, web conferencing requires skills additional to those of conventional teaching, cultural differences may affect students' attitudes towards web conference-based learning and educators that teach through web conferencing may feel isolated in their role, both geographically and collegially. By reviewing the features, potential impacts and limitations of BigBlueButton, this study contributes to the growing literature on web conferencing systems and provides insights into the role of BigBlueButton in e-learning. © 2021 The Authors. Published by Elsevier B.V

Criteria to measure social media value in health care settings : narrative literature review

Background: With the growing use of social media in health care settings, there is a need to measure outcomes resulting from its use to ensure continuous performance improvement. Despite the need for measurement, a unified approach for measuring the value of social media used in health care remains elusive. Objective: This study aimed to elucidate how the value of social media in health care settings can be ascertained and to taxonomically identify steps and techniques in social media measurement from a review of relevant literature. Methods: A total of 65 relevant articles drawn from 341 articles on the subject of measuring social media in health care settings were qualitatively analyzed and synthesized. The articles were selected from the literature from diverse disciplines including business, information systems, medical informatics, and medicine. Results: The review of the literature showed different levels and focus of analysis when measuring the value of social media in health care settings. It equally showed that there are various metrics for measurement, levels of measurement, approaches to measurement, and scales of measurement. Each may be relevant, depending on the use case of social media in health care. Conclusions: A comprehensive yardstick is required to simplify the measurement of outcomes resulting from the use of social media in health care. At the moment, there is neither a consensus on what indicators to measure nor on how to measure them. We hope that this review is used as a starting point to create a comprehensive measurement criterion for social media used in health care. © 2019 Chukwuma Ukoha, Andrew Stranieri

On the Value of Healthcare Social Media: Exploring Users’ Perspectives

A plethora of social media applications are used by healthcare providers. However, despite the proliferation of social media in healthcare, its value remains unclear. This paper explores users’ perspectives on the value of social media in healthcare, and how outcomes resulting from its use are ascertained. Preliminary results indicate that healthcare providers see social media as a medium through which they can reach out to their target audience in order to create value that is often intangible and underpinned by benevolence. While many users are clear on the value they desire from the application, the issue of measuring its value is a grey area because many of the available measurement yardsticks have limited applicability. Further research is needed to validate the preliminary findings, and create comprehensive value evaluation criteria for healthcare social media

How health care organizations approach social media measurement: Qualitative study

Background: Many health care organizations use social media to support a variety of activities. To ensure continuous improvement in social media performance, health care organizations must measure their social media. Objective: The purpose of this study is to explore how health care organizations approach social media measurement and to elucidate the tools they employ. Methods: In this exploratory qualitative research, Australian health care organizations that use social media, varying in size and locality, were invited to participate in the study. Data were collected through semistructured interviews, and the transcripts were analyzed using thematic analysis. Results: The study identified health care organizations' approaches to social media measurement. While some measured their social media frequently, others used infrequent measurements, and a few did not measure theirs at all. Those that measured their social media used one or a combination of the following yardsticks: personal benchmarking, peer benchmarking, and metric benchmarking. The metrics tracked included one or more of the following: reach, engagement, and conversion rates. The tools employed to measure social media were either inbuilt or add-on analytics tools. Although many participants showed great interest in measuring their social media, they still had some unanswered questions. Conclusions: The lack of a consensus approach to measurement suggests that, unlike other industries, social media measurement in health care settings is at a nascent stage. There is a need to improve knowledge, sophistication, and integration of social media strategy through the application of theoretical and analytical knowledge to help resolve the current challenge of effective social media measurement. This study calls for social media training in health care organizations. Such training must focus on how to use relevant tools and how to measure their use effectively

On the value of healthcare social media : exploring users' perspectives

A plethora of social media applications are used by healthcare providers. However, despite the proliferation of social media in healthcare, its value remains unclear. This paper explores users' perspectives on the value of social media in healthcare, and how outcomes resulting from its use are ascertained. Preliminary results indicate that healthcare providers see social media as a medium through which they can reach out to their target audience in order to create value that is often intangible and underpinned by benevolence. While many users are clear on the value they desire from the application, the issue of measuring its value is a grey area because many of the available measurement yardsticks have limited applicability. Further research is needed to validate the preliminary findings, and create comprehensive value evaluation criteria for healthcare social media. © PACIS 2018

Deriving value from health 2.0 : A study of social media use among healthcare providers

Social media applications are increasingly being used by healthcare providers because of the numerous communication, information, and public relations benefits they offer. Despite the growing adoption of social media in healthcare settings, its specific uses and value propositions are not well understood. To ensure continuous improvement, social media performance must be measured. However, little is known about the tools, techniques and yardsticks used to measure social media performance in healthcare settings. This study adopts qualitative research methods to explore healthcare providers’ perspectives on the value of social media in healthcare settings. Australian healthcare providers, from organizations of different sizes and locations, who use social media, were interviewed and the transcripts thematically analysed. The results demonstrate the uses of social media in health care, as well as the steps and techniques in social media measurement. Based on the findings, it is clear that the ability of social media to support various activities in healthcare settings makes it valuable to healthcare providers. Drawing on Bakhtin’s ‘theories’ and Stevens’s theory of measurement, this study theorises on the value of social media and introduces a protocol for measuring social media performance in healthcare settings. As one of the first studies to apply Bakhtinian ideas to consumer health informatics, this study has the potential to pave a new approach to conceptualizing the role of social media, particularly in healthcare settings. By using Stevens’s theory of measurement to explore the yardsticks suitable for social media measurement, this study provides a more nuanced framework for measuring the value of social media in healthcare settings.Doctor of Philosoph

The delicate balance of communicational interests : a Bakhtinian view of social media in health care

Purpose: This paper aims to use the writings of Mikhail Bakhtin to reveal new insights into the role and impact of social media in health-care settings. Design/methodology/approach: With the help of Bakhtin’s constructs of dialogism, polyphony, heteroglossia and carnival, the power and influences of the social media phenomenon in health-care settings, are explored. Findings: It is apparent from the in-depth analysis conducted that there is a delicate balance between the need to increase dialogue and the need to safeguard public health, in the use of social media for health-related communication. Bakhtin‘s constructs elucidate this delicate balance and highlight the need for health-care providers that use social media to find the right balance between these competing communicational priorities. Originality/value: This paper advances a nascent theoretical approach to social media research. By applying Bakhtinian ideas to consumer health informatics, this paper has the potential to open a new approach to theorizing the role of social software in health-care settings. Stakeholders in digital health will find this paper useful, as it opens up dialogue to further discuss the role of social media in health care. © 2020, Emerald Publishing Limited

On the value of social media in health care

The advent and diffusion of modern technologies have triggered the widespread adoption of social media by hospitals and medical clinics. Despite the increasing use of social media, its use cases in health care settings and the value proposition of each use case are yet to be explicated. To address this issue, this qualitative study explores the value of social media in health care. Relevant data were collected through semi-structured interviews with participants at 11 Australian hospitals and medical clinics. Common themes expressed by participants were identified through a thematic analysis of the transcripts. The findings revealed nine use cases of social media in health care: engaging in professional networking, harnessing patient feedback, promoting public health, educating professionals, educating patients, engaging with the public, crowdsourcing, conducting research, and patient collaboration. Furthermore, this study found that hospitals and medical clinics are not passive users of social media; rather, they make conscious decisions regarding whether, when, and how to use social media. Although social media can likely support various activities in health care settings, its value proposition for hospitals and medical clinics varies depending on the use case. Understanding such use cases and the value proposition in each use case will help more hospitals and medical clinics to incorporate social media strategically

Revisiting social media in health care : a Bakhtinian carnival perspective

Understanding the value of social media in health care has been a conundrum. Much of the literature in this area focuses on the use of social media for promotion, with very few studies seeking to elucidate how social media yields value in health care settings. This article draws on concepts from 18th century linguist Mikhail Bahktin to explain that social media acts like a Carnival in suspension of behavioral norms, and the provision of a forum for the proliferation of diverse dialogues. As a Carnival, social media plays an important role in encouraging dialogues that would not be appropriate within other spaces in the health care system. As such, social media is playing a pivotal role in changing norms toward shared care and patient empowerment. © 2022 ACM

Deriving Value from Health 2.0: A Study of Social Media Use in Australian Healthcare Organizations

Health 2.0 is becoming increasingly ubiquitous. The features and functionalities of social media make it suitable for health-related communication. Many healthcare organizations use social media however, the value that they derive from it is unclear. At the moment, there is no consensus on how best the value derived from Health 2.0 can be measured. In order to address this problem, this study explores how Australian healthcare organizations derive value from Health 2.0, and how the derived value can be measured. It is expected that this study will make significant contributions to both theory and practice. The study will put forward a Health 2.0 value-evaluation framework, based on both the research findings, and IS literature. The outcome of this study would help healthcare organizations to understand how value is derived from Health 2.0 and how to measure it. The result of this study will also provide digital health leaders with relevant information that would enable them to make better investment decisions. Overall, the findings of this study will help healthcare organizations to design social media strategies that can yield tangible value