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1 research outputs found
Museum marketing: Identification of high, moderate, and low attendee segments
Author
Benson P. Shapiro
Charles M. Bonjean
+15Â more
Christina Kaali-Nagy
Donald G. Morrison
Gene R. Laczniak
Gilbert A. Churchill
John E. Robbins
John E. Robbins
National Committee for Cultural Resources
Paul E. Green
Paul E. Green
Richard J. Semenik
Ronald E. Frank
Ronald Frank
Stephanie S. Robbins
Thomas J. C. Raymond
Yoram Wind
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
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