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1 research outputs found
Quality uncertainty, brand reliance, and dissipative advertising
Author
Alfred R. Oxenfeldt
Asher Wolinsky
+30Â more
Burleigh B. Gardner
Chr Hjorth-Anderson
Cynthia Fraser Hite
E. Scott Maynes
E. Scott Maynes
Eitan Gerstner
F. M. Scherer
George B. Sproles
George B. Sproles
I.S. White
J. Jacoby
J.C. Makens
Jerry C. Olson
Jerry C. Olson
Joseph A. Bellizzi
Loren V. Geistfeld
Morris B. Holbrook
Paul Milgrom
Peter C. Riesz
Peter C. Riesz
Phillip Nelson
Phillip Nelson
Phillip Nelson
R. Allison
Richard Schmalensee
Robert E. Hite
Ruby Turner Morris
Steven Wiggins
Tamra Minor
Valarie A. Zeithaml
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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