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2 research outputs found
Getting the Horse to Drink: Teaching Technology to Marketing Students
Author
Behrman Jack N.
Boyles David
+12Â more
Cholewka Kathleen
Dyché Jill
Gordon Ian
Harder Christian
Hohl Pat
Hugstad Paul
James Dana
Marakas George M.
Roiger Richard J.
Rust Roland T.
Scott Chris
Swift Ronald S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Benefit segmentation: an empirical study for onâline marketing
Author
Afifi A.A.
Armstrong
+17Â more
Cholewka Kathleen
Culnan Mary J
Dubow
Federal Trade Commission (2000)
Goodwin Tom
Haley Russell I
Lautman Martin R
Maloney John C
Messmer Ellen
Piirto Rebecca
Pollack Barry
Rohm Andrew J
Sefton Dru
ShwuâIng Wu
Sinden Gavin
Stanley Jordan
Weinstein
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref