Consumers\u27 Perception of Quality for Ladies\u27 Swimwear Based on Price and Brand

Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at locations where they trust the quality of clothing instead of having to deal with returns and customer service desks. The purpose of this research looks at how consumers view the quality of women’s swimwear. As participants of this study examined three different swimsuits and thought about what “quality” means to them, retailers can use this study to better understand what consumers are looking for when they are shopping. Consumers not only look at branding, pricing, and construction but judge a garment on how these three factors are combined

Exploring the Abilities of 3D Printing and its Viability for Consumption in the Fashion Industry

With the ever-evolving state of today\u27s technology, designers and retailers in the apparel industry are seeking out new technological methods that have the capacity to revolutionize and individualize their brand, as well as meet consumer needs and preferences. An emerging technology is 3D printing, which utilizes computer aided technology and a variety of filaments to construct an object. Though 3D printing technology offers the ability for rapid prototyping, a condensed supply chain, and a sustainable additive manufacturing process, there is question as to whether or not consumers are ready for 3D printed clothing to enter their wardrobes. The purpose of this study was to construct a 3D printed garment and measure consumer response to the application of this technology in ready-to-wear clothing. The results of this research indicate that a major transformation in ready-to-wear style is feasible and beneficial to the apparel industry because of 3D printing