Identity Regulation, Identity Work, Self Identities in IBM

This paper studies the identity regulation, identity work and self identities in knowledge intensive firms after mergers and acquisitions. Based on one to one interviews and secondary data collected from various sources, we identified two major sources of self identities in IBM Global Business Service Office in Malmö. These two sources of self identification is analyzed and discussed in our paper. The empirical material is based on fourteen semi structured interviews with both consultants and managers of IBM Global Business Services Office in Malmö as well as the secondary data collected from company website, catalogues etc