Consumer Characteristics and Purchase Intentions of Mass-customized Men\u27s Dress Shirts

Mass-customization (MC) is a hybrid between mass production and customization. It is a production strategy that offers personalized goods through modularized product designs, flexible processes, and supply chain integration (Fogliatto, da Silveira & Borenstein, 2012). Information in characteristics of potential customers is important for companies that offer MC apparel to develop effective strategies to reach and serve their target customers. A theoretical framework to examine consumers\u27 characteristics and their purchase intentions of MC men\u27s dress shirts based on the Technology Acceptance Model (Davis, 1989) and related previous study results. A quantitative research method using an online survey design was adopted. For the data analyses, the structural equation modeling with maximum likelihood estimation was conducted

The Role of Emotion in the Effect of Price Discount for Apparel Products

Although price promotion is one of the most popular marketing strategies in the apparel industry because of a short product life cycle, price discount research remains a largely unexplored area in the apparel literature. Extending the price-quality-value (P-Q-V) model, we investigated the mediating role of affect in the relationship between price discount and consumers\u27 perceptions (perceived savings, quality, and value), and examined the relationship between perceived value and purchase intentions in the context of fashion products. A between-subjects experimental design was used, and a total of 209 usable responses was collected by a research firm. Structural equation modeling (SEM) was performed to examine the proposed model and test the hypotheses. The findings showed that affect plays an important mediating role in the relationship between price discount and perceptions of savings, quality, and value. Based on the findings, we present theoretical and pragmatic implications of the research

An Examination of Male Consumers’ Attitude toward Using Fit Mass-customizationand Intention of buying Fit Mass-customized Apparel

The purposes of the current study are (a) to develop a framework to examine the factors that influence consumer attitude toward using fit MC and intention of buying fit masscustomized apparel, and (b) to identify the characteristics of male consumers who have a greater intention of buying fit mass-customized apparel. Based on the purposes of the study, a conceptual model was developed through the integration of the Theory of Planned Behavior (Ajzen, 1991), Technology Acceptance Model (Davis, 1989), and previous propositions and study findings, and was used as the framework of the research

On-shell approach to (spinning) gravitational absorption processes

We utilize three point amplitudes with (spinning) particles of unequal mass and a graviton to capture the dynamics of absorption processes. We demonstrate that the construction can represent the spheroidal harmonics appearing in the Teukolsky equations. The absolute square of the ``Wilson coefficients'' in this effective description can be fixed by matching to the known absorptive cross-sections. As an application, we compute corrections to the gravitational Compton amplitude from the exchange of states corresponding to such absorption effects. In the super-extremal limit, the corrections generate the non-analytic $|a|$-dependent contribution of the Compton amplitude found in ref.\cite{Bautista:2022wjf}.Comment: 32 pages, 2 figure