4,007 research outputs found

    The effect of applying persuasive communication to realistic job previews

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    Forming processes for advanced composites

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    Thesis (B.S.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 1995.Includes bibliographical references (leaf 43).by Chun Ling Chen.B.S

    The Synesthesia effects of Online Advertising Stimulus Design on Word-of-Mouth and Purchase Intention: From the Perspective of Consumer Olfactory and Gustatory

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    Multisensory marketing has been seen as an approach improving advertising effect in the social science, neuroscience, and marketing literature. For examining visual/audio synesthesia, the effect of smelling and tasting an online product, this study first developed design elements of digital video advertising: rational/emotional appeals and fast/slow tempo. Moreover, it strives to investigate empirically the effects of various online advertisement contexts on consumer emotion, attitude, and behavioral intention. We used event-related potentials (ERPs) in a scenario-based laboratory experiments. Data collected from 166 customers provide strong support for the research model. Through EEG and SEM analyses, in rational advertisings, consumers’ olfactory was triggered and both arousal and pleasure of the emotions affected the attitudes; in emotional advertisings, not only olfactory but gustatory were triggered and only pleasure affected the attitudes. By understanding online advertising design and synesthesia, insights from the findings can benefit designers and marketers in implementing more effective marketing strategies

    Bis(2,2′-bipyridine-κ2 N,N′)(thio­cyanato-κN)copper(II) perchlorate

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    The asymmetric unit of title compound, [Cu(NCS)(C10H8N2)2]ClO4, contains a bis­(2,2′-bipyridine)(isothio­cyanato)copper(II) cation and a perchlorate anion. In the cation, the Cu2+ ion is coordinated by four N atoms from two bidentate 2,2′-bipyridine mol­ecules and an N atom from an isothio­cyanate anion, resulting in a distorted CuN5 pyramidal configuration. The crystal structure is stabilized by weak inter­molecular C—H⋯O and C—H⋯S hydrogen bonds, and weak π–π inter­actions between 2,2′-bipyridine rings [centroid–centroid distance = 3.908 (4) Å]. The perchlorate counteranion is disordered over two positions in a 0.66:0.34 ratio

    Intelligent E-Learning System with Personalized Misconception Diagnose and Learning Path Guidance

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    In recent years, to advances network technology, IT-enabled learning and support learning are important in on-line education. More learners obtain knowledge by the Web-Learning Instruction (WBI). Learners usually induce the problem of misconception and cognitive overload when they use Web-based learning system. At present, most of the studies in the on-line education either concentrate on the technological aspect (e.g. personalization technology development) or focus on adapting learner’s interests or browsing behaviors, while, learner’s ability and level of knowledge is neglected. Therefore, it is important to consider learner’s ability while designing web-based learning system. This study developed an On-line Knowledge Diagnose System (OKDS) to diagnose learner’s misconception and provide personalized remedial guidance that based on a graphic organizer technology - concept map. The results indicate that the OKDS can effectiveness enhance learners learner’s learning performance and learner also has positive perception of OKDS

    Comparison of domiciliary oxygen using liquid oxygen and concentrator in northern Taiwan

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    Background/PurposeLong-term oxygen therapy has become standard treatment for patients with chronic respiratory insufficiency. However, patterns of long-term home oxygen therapy have not been well studied in Taiwan. Oxygen concentrator systems are commonly used in Taiwan, but liquid oxygen delivery systems are portable and may provide advantages over the concentrator system. This study compared oxygen usage between patients from a liquid oxygen group (LOG) and an oxygen concentrator group (OCG). The authors also assessed the physiologic responses of patients with chronic obstructive pulmonary disease (COPD) to ambulatory oxygen use at home.MethodsThe study used a retrospective, cross-sectional, observational survey design. The LOG comprised 42 patients, and the OCG comprised 102 patients. We recruited participants in northern Taiwan from July 2009 to April 2010. The questionnaire instruments that were used to collect data consisted of three parts: demographic characteristics, devices used in respiratory care, and activity status with portable oxygen. Two-minute walking tests were performed on COPD patients in their homes.ResultsCOPD was the most common diagnosis in our study, with more than 50% of patients who received oxygen long term in both groups having received this diagnosis. The LOG used oxygen for an average of 21.7 hours per day, whereas OCG averaged 15.2 hours per day (p<0.001). In the OCG, 92.2% of patients used a concentrator alone, whereas 23.8% of the LOG used liquid oxygen alone (p<0.001). The LOG patients were involved in significantly more outdoors activities (p=0.002) and reported traveling with oxygen more often (p<0.001) than the OCG patients. For patients with the same dyspnea level of COPD severity, those using liquid oxygen had a lower increase in pulse rate after the walking test, in comparison with the concentrator users.ConclusionPatients in the LOG used oxygen for longer hours, went on more outings, and were more likely to travel with oxygen than patients in the OCG. Being ambulatory with liquid oxygen might enable patients with COPD to walk more effectively
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