Examining Chinese Tourists’ Nature-based Tourism Participantion Behavior: Incorporating Environmental Concern into a Constraint-Negotiation Modela

Finding the balance between economic development and preservation of the natural environment is a challenging yet important task. This is a particularly pressing issue in the case of China, as it is the largest and fastest-growing market for tourism. The purpose of this research is to examine Chinese tourists’ participation in nature-based, tourism activities by incorporating tourists’ environmental concern, measured by a revised New Environmental Paradigm (NEP) scale, into a tourism constraint-negotiation model. The responses of 409 Chinese tourists show environmental concern will positively affect tourists’ motivation, which, in turn, will affect their negotiation strategy and ultimately their participation behavior. The theoretical and managerial implications of this study are discussed in the context of the tourism literature

Recommending green hotels to travel agencies’ customers

Highlights • This paper examines salespeople’s environmentally-friendly behavior. • Salespeople’s green hotel recommendation behavior is investigated. • Salespeople’s environmental concern affects their recommendation behavior. • Salespeople’s green hotel knowledge moderates their recommendation behavior

Examining hotel salespeople's new membership programme sales performance

Promoting new membership programmes can be a rewarding, yet challenging task for hotels. However, high-performance sales teams can improve consumer perceptions of new membership programmes in the market and allow hotels to remain competitive. Few studies have explored how hotel sales personnel approach the task of selling new membership programmes, and studies examining the moderating influence of market orientation are also rare. The current study contributes to the hospitality sales management literature by using the goal orientation theory to examine the new membership programmes sales performance of 168 salespeople. ‘Market orientation’ was included as a variable that could moderate salespeople’s performance. The results show that learning goal orientation and performance-prove goal orientation positively influence salespeople’s performance, but performance-avoid goal orientation negatively influences sales performance. Furthermore, hotels’ levels of market orientation (high or low) can moderate the relationship between goal orientation and sales performance

Examining Chinese Tourists’ Nature-based Tourism Participantion Behavior: Incorporating Environmental Concern into a Constraint-Negotiation Modela

Finding the balance between economic development and preservation of the natural environment is a challenging yet important task. This is a particularly pressing issue in the case of China, as it is the largest and fastest-growing market for tourism. The purpose of this research is to examine Chinese tourists’ participation in nature-based, tourism activities by incorporating tourists’ environmental concern, measured by a revised New Environmental Paradigm (NEP) scale, into a tourism constraint-negotiation model. The responses of 409 Chinese tourists show environmental concern will positively affect tourists’ motivation, which, in turn, will affect their negotiation strategy and ultimately their participation behavior. The theoretical and managerial implications of this study are discussed in the context of the tourism literature

Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model

Purpose: Luxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before. Additionally, the results regarding the factors that can influence consumers’ luxury service product purchase intentions can be further tested. The purposes of this research are to examine the factors that contribute to consumers’ luxury hotel stay repurchase intentions, to further develop the luxury hospitality service consumption literature, and to identify implications for practitioners to consider. Design: To contribute to the luxury consumption literature, this research incorporates a “luxury hotel brand attachment” variable into a luxury consumption value model to examine consumers’ intentions to repurchase luxury hotel stays when traveling for tourism purposes. We draw on a survey of over 450 luxury hotel consumers. Findings: Our findings confirm that luxury hotels’ perceived functional value, hedonic value, and symbolic / expressive value affect consumers’ emotions, which in turn affects their luxury hotel attachment and repurchase intentions. In addition, luxury hotel attachment moderates the influence of emotion on repurchase intention. Originality: This study conceptualizes tourists’ luxury hotel stay intentions by examining the influence of perceived luxury value (i.e. functional value, financial value, hedonic value, and symbolic / expressive value), tourists’ emotions, and luxury hotel brand attachment. Several implications of the study are identified, and avenues for future research are suggested. In addition, this research explores how luxury hotel brand attachment can moderate the relationship between consumers’ emotions and their repurchase intentions. Several implications of the study are identified, and avenues for future research are suggested

Examining Chinese consumers’ luxury hotel staying behavior

The value of the luxury goods market is about to exceed US$302 billion worldwide in 2012. In addition, the top 3% of travelers in the world represent 20% of the total tourism expenditure. Although the growth has been significant, few studies have examined the consumption of luxury tourism and hospitality products. The purpose of this paper is to examine consumers’ luxury hotel staying behavior when traveling for leisure purpose. To examine this issue of growing importance, a modified value–attitude–behavior model was proposed. Following exploratory qualitative research, 368 Chinese consumers were recruited for the main study. Data were analyzed through structural equation modeling. The results show that hotels’ luxury value will influence lodgers’ attitude toward luxury hotels. Furthermore, the better their attitude toward luxury hotels, the more likely they will stay in luxury hotels when traveling. The implications of this study are discussed within the literature of hospitality and consumer studies

Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling

This study incorporates a “food image” variable into a luxury value-attitude-behavior model. The aim is to examine Taiwanese tourists’ attitudes toward luxury restaurants and purchase intentions, i.e., to dine at luxury restaurants while traveling for tourism purposes. A total of 361 participants were recruited to complete the questionnaires. The results indicated that the perceived functional value, perceived symbolic / expressive value, and perceived hedonic value may influence consumers’ attitudes toward luxury restaurants, which, in turn, may affect their purchase intentions – to dine at luxury restaurants while participating in tourism activities. In addition, a destination’s food image moderates the relationship between attitude and purchase intentions. The managerial implications of this research are discussed

The effects of luxury restaurant environments on diners’ emotions and loyalty : incorporating diner expectations into an extended Mehrabian-Russell model

Purpose: Consumers dine at luxury restaurants for reasons beyond fulfilling basic needs. However, little is known about the factors that contribute to diners’ emotions and loyalty toward luxury restaurants. This paper examines diners’ luxury restaurant consumption behavior by incorporating diner expectations into a modified Mehrabian–Russell model. Design/methodology/approach: To examine the proposed six hypotheses, qualitative and quantitative studies were performed. Following exploratory qualitative research, 310 consumers who dined at Taiwan’s five-star hotel restaurants were recruited for the main study. Data were analyzed using structural equation modeling. Findings: The results show that restaurants’ stimuli influence diners’ positive and negative emotions (organisms), which, in turn, affect their loyalty toward luxury restaurants (responses). Furthermore, customers with different levels of expectation react differently to stimuli. Practical implications: This study offers new empirical support for the proposition that diner expectation plays a role in building customer loyalty and thereby shades both theoretical and managerial understanding of the luxury restaurant consumption process. Originality/value: This study conceptualizes diners’ loyalty toward luxury restaurants (e.g., revisiting and recommending luxury restaurants) by examining the influence of restaurants’ stimuli, diners’ emotions, and customers’ expectations toward luxury restaurants. Additionally, this study offers some managerial implications for practitioners

Examining tourists’ loyalty toward cultural quarters

Highlights • This paper examines tourists’ loyalty toward cultural quarters. • A model of the symbolic consumption of tourism destination brands is used. • Self-congruence affects tourists’ loyalty. • Brand identification does not affect loyalty. • Lifestyle-congruence affects tourists’ loyalty

Managing salespeople strategically when promoting new products—Incorporating market orientation into a sales management control framework

Salespeople play a pivotal role in promoting new products. Therefore, managers need to know what control mechanism (i.e., output-based control, behavior-based control, or knowledge-based control) can improve their salespeople’s new product sales performance. Furthermore, managers may be able to assist salespeople in performing better by having a strong market orientation. The literature has been inconsistent regarding the effects of sales management control mechanisms and has not yet incorporated market orientation into a sales management control framework. The current study surveyed 315 Taiwanese salespeople from publicly traded electronics companies with the aim of contributing to the sales management literature. The results show that sales management controls can directly affect salespeople’s innovativeness, which, in turn, affects new product sales performance. However, sales management controls cannot affect performance directly. Furthermore, market orientation can positively moderate the relationship between salespeople’s innovativeness and new product sales performance