19 research outputs found
Working wives' time-saving tendencies: Durable ownership, convenience food consumption, and meal purchases
No full text
An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations
No full textBrand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
No full text
A product typology based on ethnicity and acculturation
No full textA product typology is developed based on two ethnicity facets. Ethnic origin, the reflective ethnicity facet, is not subject to the volition of a person and is hardly changed by continuous contact with another ethnic group. On the other hand, language of chosen mass media is at least partly determined by a person's extent of acculturation, and is therefore labeled as the formative ethnicity facet. Using the data obtained from a survey of French-Canadians and English-Canadians residing in the metropolitan Toronto area, this paper examines various ethnicity indicators, lifestyles and consumption behaviors as a function of the two ethnicity facets. Implications for future researchers and marketing practitioners will also be discussed
Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use
No full text
