1 research outputs found
A Brief History of Branding in China
- Author
- Aaker David A.
- Anders Bengtsson
- Askegaard Søren.
- Barboza David.
- Bolu Guangxu.
- Brook Timothy.
- Changzhou’s Learning and Literature Committee.
- Clunas Craig.
- de Chernatony Leslie
- Diamond Sidney A.
- Giana M. Eckhardt
- Greenberg Abraham S.
- Hamilton Gary G.
- Heald Tim.
- Interbrand.
- Keller Kevin Lane.
- Koehn Nancy F.
- Lury Celia.
- Ma Dongqi.
- McKendrick Neil
- Miller Daniel.
- Mollerup Per.
- Moor Liz.
- Slater Don.
- Stearns Peter N.
- Strasser Susan.
- Wang Yifan.
- Wengrow David.
- Werner Edward T.C.
- Xin Hua Dictionary Online.
- Yang Boda.
- Yang Zhongming
- Zuo Xuchu.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study