67 research outputs found
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Determinants of Students’ Intention To Learn Cloud Computing
The explosive growth of data and frequent application updates along with the increasing need to access data and/or applications from multiple locations has resulted in a need to improve the way data and applications are stored and served. Such a need has forced both companies and academic institutions to pay attention to cloud computing technology. Since education is a driving force for the continuous improvement of cloud computing, this study aims at identifying the factors that influence college students’ intention to learn about cloud computing technology. Specifically, the research question focuses on determining which factors drive students’ intention to learn the cloud computing concept. Four hundred and thirty-five (435) college students participated in this study. The results revealed several factors which influence students’ intention to learn cloud computing and thus were recommended as the factors academic institutes should consider before adding cloud computing into their curriculum
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Shopping Preference: A Comparative Study of American and Taiwanese Perceptions
With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, it is crucial for online businesses to understand why some consumers prefer online shopping and some prefer shopping at a physical store. It is also important to investigate further whether their shopping preference is influenced by culture. This study aims at comparing the shopping preference between the consumers in the U.S. and in Taiwan. Three hundred and seventy-two (372) Americans and three hundred twenty- six (326) Taiwanese participated in this study. Five factors of shopping perception, including perceived usefulness, perceived ease of use, past online shopping experience, perceived security, and perceived uncertainty, were measured and compared between the two groups. The research findings may be used by online businesses to help recognize the factors that influence shopping preference of these two nationalities. The results should help online businesses gain an understanding of these factors and thus direct their efforts to develop features that satisfy the needs of their target customers and alter their business model to promote factors that have a positive influence on consumer adoption of online shopping
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Understanding the determinants of customer intention to use mobile payment: The Vietnamese perspective
Previous studies on the intention to use mobile payment were mainly conducted using traditional technology acceptance models, which focus on positive factors and ignore negative factors influencing the intention to use mobile payment in both developed and developing countries. This study is conducted in a newly emerging country, Vietnam – a trusted destination for multinational companies to do business and reposition their global supply chains. With the integration of positive and negative factors into an extended research model to examine their influence on the intention to use mobile payment, the results show that perceived privacy and perceived security contribute to overall perceived risk. Moreover, perceived risk and perceived compatibility are two determinants of intention to use mobile payment. Theoretical and managerial implications are drawn and directions for future research are outlined
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Sandbox environments in an ERP system context: Examining user attitude and satisfaction
Enterprise Resource Planning (ERP) systems are large complex software packages that are widely used in organizations today. Due to the complexity, sandbox environments are often used for training on ERP systems. This study examines the effectiveness of training using a sandbox environment, specifically examining user attitudes, users’ perception of financial knowledge gained, and user satisfaction in the ERP environment while learning financial concepts. The theoretical framework is based on the Technology Acceptance Model with additional factors predicted to impact users’ attitude and satisfaction. Data were collected from 124 subjects who voluntarily participated in the study. Structural Equation Modeling was used to analyze the data. The results of this study should help organizations understand the factors impacting user attitudes on ERP training leading to higher self-perception of knowledge gains and task completion satisfaction. In addition, this study provides the results of using ERP systems as a tool for financial education
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Using customer review systems to support purchase decisions: A Comparative study between the U.S. and Thailand
Online reviews have emerged as influential sources of information that greatly affect customers’ prepurchase decisions. Some studies have found that culture impacts online reviews, but many aspects of online review usage are still not well-understood. This study seeks to understand what factors influence the usage of online reviews and consumers’ intention to use online reviews influenced by culture. This study collects data from U.S. and Thai consumers to examine what factors affect user attitudes and intentions. Structural equation modeling is used to analyze the data, and the findings reveal that most of the proposed factors influence online review adoption for these two nationalities. One significant difference was found between the respondents of the two countries. The results should help online businesses gain a better understanding of these factors and thus direct their efforts to develop features that positively influence online review usage
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Factors influencing intention to use online consumer reviews: The case of Vietnam
Online consumer reviews have been shown to play an important role that can influence consumers’ attitudes, behaviors, and purchasing decisions. This study seeks to understand factors that affect user intention to use online consumer reviews. To examine this area, this paper theorizes multiple constructs that may influence intention to use. The subjects in this study were 466 online Vietnamese consumers. The data were analyzed using structural equation modeling, and five of the seven hypotheses were found to be significant. This study found several results not found in prior studies. The construct perceived online review importance is found to be important in influencing intention to use online reviews. Both perceived usefulness and perceived credibility influenced consumers’ perceptions on the importance of online reviews. The study findings contribute to the research field of online consumer reviews and provide new insights into intention to use online consumer reviews for a developing country, different from prior studies that have focused on developed countries
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