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12 research outputs found

Co‐ordinating sales and marketing in consumer goods firms

Author: Buzzell R.D.
Cespedes F.V.
DeWeese T.A.
Frank V. Cespedes
Gorman Publishing Company
Kotter J.P.
Management Horizons
Strasser S.
Publication venue: 'Emerald'
Publication date
Field of study

Privacy issues in statistical database environments

Author: Betts M.
Carl S. Guynes
Cespedes F.V.
Glenn E. Maples
Morris L.
Victor R. Prybutok
Publication venue: 'Association for Computing Machinery (ACM)'
Publication date
Field of study

Intelligente Software-Agenten im Internet — Implikationen für das Marketing im eCommerce

Author: B.A. Nardi
C. Avery
D. Goldberg
F.V. Cespedes
H. Hruschka
J. Alba
J. Hagel III
J.Y. Bakos
M. Clement
Matthias Runte
Michel Clement
R. Briggs
R. Sikora
S. Albers
T. Kollmann
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

The Kohonen Self-organising Map as an Alternative to Cluster Analysis: An Application to Direct Marketing

Author: Bruce Curry
Cespedes F.V.
Darian J.C.
Everitt B.S.
Fiona Davies
Gillett P.
Kohonen T.
Luiz Moutinho
Macqueen J.
Martin Evans
Mulier F.
O'Malley L.
Patterson M.
Patterson M.
Paul Phillips
Ritter H.
Rosenberg L.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Ethics and information technology use: a factor analysis of attitudes to computer use

Author: Azjen I.
Bollen K. A.
Cespedes F.V.
Das T.K.
Elmer-Dewitt P.
Hafner K.
Joie Ft.
Josephson Institute
Laudon K.
Martocchio J.J.
Miller Arthur
Moore G.E.
Nunnally J.C.
Oz Effy.
Parker D.B.
SAS Institute
Smith G. V.
Sproull L.
Trevino L.K.
Publication venue: 'Wiley'
Publication date
Field of study

Combating Parallel Importing: Views of US Exporters to the Asia‐Pacific Region

Author: Aspy P. Palia
Baldo A.
Cavusgil S.T.
Cespedes F.V.
Charles F. Keown
Coggio B.D.
Critser G.
Day R.
Harrington M.
Jervey G.
K Mart Corp.
Maskulka J.M.
Palmeter N.D.
Phillips L.
Ramirez A.
Slomski A.J.
Wall Street Journal
Westerman M.
Wong L.G.H.
Publication venue: 'Emerald'
Publication date
Field of study

The Internet as a Marketing Interface for Welsh Speciality Small and Medium‐sized Agri‐food Enterprises

Author: Academy of
Adrian Sparkes
Bradley F.
Brychan Thomas
Cespedes F.V.
Coleman S.
Dewsnap B.
Gray R.
Kotler P.
London
Marco Rosales
McHale S.
National Welsh-American Foundation
Nick Clifton
O'Sullivan P.
Office for National Statistics
Reflections
Research
Rosales M.A.
Selling
Shocker A.D.
Song X.M.
Sparkes A.
Urbanski A.
Wellman D.
Wood V.R.
Publication venue: 'Emerald'
Publication date
Field of study

Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry

Author: Adner Ron
Arthur W. Brian
Bowen H.K.
Bower Joseph L.
Cespedes F.V.
Christensen Clayton M.
Cusumano Michael
Dale Jeffrey H.
Dhebar Anirudh
Doz Y.
Green Paul E.
Gruca Thomas S.
Hauser John R.
Hill Charles W.L.
Kim W. Chan
Kim W. Chan
McDonald Heath
Meyer M.H.
Millier P.
Mohr J.
Mohr Jakki
Mohr Jakki J.
Moore G.A.
Moore G.A.
Moriarty Roland T.
Sarin Shikar
Schilling Melissa A.
Urban G.L.
Vyas N.M.
Publication venue: 'Wiley'
Publication date
Field of study

The Influence of a Firm's Cross-Functional Orientation on Supply Chain Performance

INTERNATIONAL SMUGGLING: ENVIRONMENTAL FACTORS AND CORPORATE IMPLICATIONS

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