Critical factors for implementing and diffusing sustainable Product-Service Systems: Insights from innovation studies and companies' experiences

This is the post-print version of the final paper published in Journal for Cleaner Production. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2012 Elsevier B.V.Eco-efficient Product-Service System (PSS) innovations represent a promising approach to sustainability. However the adoption of such business strategies is still very limited because it often involves significant corporate, cultural and regulatory barriers. An important challenge is not only to conceive eco-efficient PSS concepts, but also to understand the contextual conditions that facilitate their societal embedding, and which strategies and development pathways are the most appropriate. The combination of theoretical insights from innovation studies (in particular Strategic Niche Management and Transition Management) and a case studies research (exploring the innovation journeys made by six companies in introducing their eco-efficient PSS innovations in the market) is used to investigate the factors that influence the implementation and diffusion of this kind of innovations. The article provides a structured overview of these factors, grouping them in four clusters: implementation of socio-technical experiments; establishment of a broad network of actors; building up of a shared project vision; creation of room for broad and reflexive learning processes. Based on these results it is argued that a broader and more strategic system approach should be adopted by companies. Companies should focus not only on the PSS solution and its value chain, but also on the contextual conditions that may favour or hinder the societal embedding of the PSS itself. The article concludes by outlining a key area for future research

The role of socio-technical experiments in introducing sustainable Product-Service System innovations

This is the pre-print version of the chapter published in 2015 by Springer in the book “The Handbook of Service Innovation” (edited by Renu Agarwal, Willem Selen, Göran Roos and Roy Green). The final publication is available at Springer via http://dx.doi.org/10.1007/978-1-4471-6590-3_18Product-Service System (PSS) innovations represent a promising approach to sustainability, but their implementation and diffusion are hindered by several cultural, corporate, and regulative barriers. Hence, an important challenge is not only to conceive sustainable PSS concepts, but also to understand how to manage, support, and orient the introduction and diffusion of these concepts. Building upon insights from transition studies (in particular, the concepts of Strategic Niche Management and Transition Management), and through an action research project, the chapter investigates the role of design in introducing sustainable radical service innovations. A key role is given to the implementation of socio-technical experiments, partially protected spaces where innovations can be incubated and tested, become more mature, and potentially favor the implementation and scaling up process

How to facilitate the implementation and diffusion of sustainable Product-Service Systems? Looking for synergies between strategic design and innovation sciences

Copyright @ 2010 Greenleaf PublishingEco-efficient Product-Service System (PSS) innovations represent a promising approach to sustainability. However the application of this concept is still very limited because eco-efficient PSS are intrinsically radical innovations, that challenge existing customers’ habits (cultural barriers), companies’ organizations (corporate barriers) and regulative framework (regulative barriers). Because of these multi-dimensional changes, eco-efficient PSS can be considered complex and highly uncertain innovations, and therefore difficult to be predicted, planned and managed. Therefore the challenge is not only to conceive eco-efficient PSS concepts, but also to understand which are the most effective strategies to introduce and diffuse these concepts in the market. Bringing together insights from innovation sciences (in particular transition management, strategic niche management and radical innovation studies), the paper puts forward an approach through which effectively manage the implementation and diffusion of eco-efficient PSS innovations. Starting from these results the paper outlines the implications on the design level. A new different role for design emerges. A role that may potentially opens new fields of activity alongside the consolidated ones. A role in which design is not only aimed at defining sustainable PSS concept but it is also aimed at promoting, facilitating and setting- up the conditions for implementing and diffusing this kind of innovations

The societal embedding of sustainable Product-Service Systems: Looking for synergies between strategic design and transition studies

Copyright @ 2014 Greenleaf Publishing.Eco-efficient Product-Service System (PSS) innovations represent a promising approach to sustainability, but their implementation and diffusion is hindered by several cultural, corporate and regulative barriers. Hence, an important challenge is not only to conceive sustainable PSS concepts, but also to understand how to manage, support and orient the introduction and diffusion of these concepts. Building upon recent advances in the innovation studies field (in particular the contributions from transition studies) this chapter puts forward a conceptual framework for the introduction and scaling-up of eco-efficient PSSs. A key role is given to the implementation of socio-technical experiments: protected spaces where radical innovations can be tested, become more mature, and potentially challenge and change dominant socio-technical practices, habits and institutions. Starting from these considerations this chapter investigates the potential contribution that a strategic design approach can make to stimulating and supporting the societal embedding of eco-efficient PSS innovations. A new strategic design role thus emerges, a role in which the ideation and development of sustainable PSS concepts is coupled with the designing of appropriate transition paths to gradually incubate, introduce and diffuse these concepts. Starting from these considerations the chapter outlines and discusses the new design approach and capabilities required by strategic designers

How the design of socio-technical experiments can enable radical changes for sustainability

Sustainability requires radical innovations, but their introduction and diffusion usually encounter the opposition of existing socio-technical regimes. An important challenge is, therefore, to understand how to catalyse and support the process of transitioning towards these innovations. Building upon insights from transition studies (in particular the concepts of Strategic Niche Management and Transition Management), and through an action research project (aimed at designing, introducing and diffusing a sustainable mobility system in the suburban areas of Cape Town), the paper investigates the role of design in triggering and orienting societal transformations. A key role is given to the implementation of socio-technical experiments. A new socio-technical system design role emerges: a role in which the ideation and development of sustainable innovation concepts is coupled with the designing of appropriate transition paths to gradually incubate, introduce and diffuse these concepts

Product service systems in the automotive industry: An alternative business model for a sustainable satisfaction system

Copyright @ 2008 Brunel UniversityThe paper presents the intermediate results of an on-going research project called Vehicle Design Summit (VDS), run by an international Consortium of Universities coordinated by the MIT of Boston. The project aims at designing and prototyping an eco-efficient vehicle as well as defining an innovative and sustainable business model to introduce and diffuse it into the mobility sector. In this framework the paper explores the potential contribution that PSSs can have in moving beyond incremental technological improvements towards system innovation in the automotive industry. This is outlined presenting and discussing an alternative business model, characterized by: an approach to mobility as the scope of design; an innovative stakeholders network; a shift from selling products to selling results; a change in product ownership; and a consequent change in vehicle design

A new ethos for a multipolar design learning community: A mechanism for the development and diffusion of teaching materials on design for sustainability in an open-source and copy left ethos

Copyright @ 2010 International Association of Technology, Education and DevelopmentFinally, the time has arrived in which there is a shared opinion that sustainable development requires a system discontinuity, meaning that radical changes in the way we produce, consume and socially interacts are needed. Finally, the time has arrived in which there is an emerging understanding that an important contribution to this change can be directly linked to the role of the design. However we have to admit that the designers are still more part of the problem, than part of the solution, i.e. proactive and diffused actors of the radical change requested by the transition towards a sustainable society. Within the so called learning society, new visions and tools are urgently requested for the design. A new political agenda is needed, looking at all of the of the design’s bodies (the designers, the design educators and the design researchers) as a learning community that urgently needs to accelerate the process of consolidation and diffusion of the new knowledge and know-how, for a new generation of designers. Under this perspective, a key role should be played by the design schools. The paper will explore this issue and in its framework presents the vision, the ambitions and the tools developed within the Learning Network on Sustainability (LeNS) project, an Asian- European multi-polar network for curricula development on Design for Sustainability, financed by the European Commission under the Asia-Links programme

The learning network on sustainability: An e-mechanism for the development and diffusion of teaching materials and tools on design for sustainability in an open-source and copy left ethos

This is the post-print version of the Article. The official published version can be obtained from the link below - Copyright @ 2011 InderscienceThis paper presents the intermediate results of the Learning Network on Sustainability (LeNS) project, Asian-European multi-polar network for curricula development on Design for Sustainability. LeNS is a mechanism to develop and diffuse system design for sustainability in design schools with a transcultural perspective. The main output of the project is the Open Learning E-Package (OLEP), an open web-platform that allows a decentralised and collaborative production and fruition of knowledge. Apart from the contents, the same LeNS web-platform is realised in an open-source and copy left ethos, allowing its download and reconfiguration in relation to specific needs, interests and geographical representation

An aesthetic for sustainable interactions in Product-Service Systems?

Copyright @ 2014 Greenleaf Publishing.Eco-efficient Product-Service Systems (PSS, in which the economic interest of the stakeholders involved in the offer continuously foster the optimisation of environmental resource consumption) represent a promising approach to sustainability. However, despite their potential win–win characteristics, the application of this concept is still limited. One key reason is that eco-efficient PSSs are often radical innovations and their adoption usually challenges existing customers’ habits (cultural barriers), companies’ organisations (corporate barriers), and regulative framework (regulative barriers). Starting from these considerations this chapter first investigates the barriers that affect the attractiveness and acceptance of eco-efficient PSS alternatives. A debate is then opened on the aesthetics of eco-efficient PSSs and the way in which aesthetics could enhance specific inner qualities of eco-efficient PSSs, i.e. facilitating and enhancing their wider diffusion. Through the analysis of several case studies, and integrating insights from semiotics, the chapter then outlines several research hypotheses on how the aesthetic elements of an eco-efficient PSS could facilitate user attraction, acceptance and satisfaction

Sustainability in design: now! Challenges and opportunities for design research, education and practice in the XXI century

Copyright @ 2010 Greenleaf PublicationsLeNS project funded by the Asia Link Programme, EuropeAid, European Commission