1 research outputs found
Exploring the Dynamics of Antecedents to Consumer-Brand Identification with a New Brand
- Author
- --- Brown
- --- Johar
- --- Macinnis
- --- Rao
- ---&
- ---&
- --- ---, --- Eisingerich
- A H Maslow
- A Reed
- A Rindfleisch
- B A Walker
- B B Gardner
- B Cbi1.
- B E Ashforth
- B Mittal
- B Schneider
- Babak Hayati
- C Agustin
- C B Bhattacharya
- C Homburg
- C W Park
- Cbi Affective
- Cbi Evaluative
- Cbi2
- D A Aaker
- D B Holt
- D G Mick
- D Katz
- D Oyserman
- D Rousseau
- E J Arnould
- F Herzberg
- F Houston
- F Mael
- G J Tellis
- G Levinger
- H Baumgartner
- H J Schau
- H Tajfel
- J B E M Steenkamp
- J E Dutton
- J E Escalas
- J E Swan
- J G Maxham
- J L Aaker
- J N Sheth
- Janet M Dukerich
- K B Henry
- K Gielens
- K L Keller
- L J Cronbach
- M A Hogg
- M Ahearne
- M Bergami
- M G Pratt
- M G Wolf
- M J Sirgy
- M Stephen
- Michael Ahearne
- Niels Schillewaert
- P Lecky
- P N Golder
- Perceived Quality
- R Elliott
- R G Netemeyer
- R P Bagozzi
- R W Belk
- Ryan Mullins
- S D Jap
- S Fournier
- S Kuenzel
- S L Vargo
- S S Kleine
- S Shavitt
- S Stryker
- S W Raudenbush
- Self-Brand
- Son K. Lam
- T A B Snijders
- T D Donavan
- T Erdem
- T J Brown
- V A Zeithaml
- W B Dodds
- Z G�rhan-Canli
- Z Kunda
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2012
- Field of study
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