A Framework and Guide for Understanding the Creation of Consumer Trust

This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust

Applying Business Analytic Methods To Improve Organizational Performance In The Public School System

This work applies business analytics techniques to the setting of the public school system to improve educational attainment in both junior high and high school in the United States. In particular, this paper reviews common factors identified in the literature as influencing a student’s success in secondary school, discusses how those factors could be digitized and collected through information systems and theorizes how big data and analytics could be further applied to these organization to manage their performance. We then look at the uses of analytics in schools to see how well they match and identify areas for improvement. This work hopes to show that there has been a large effort to digitize some of the prediction factors; however, a large number of the more readily influenced factors have yet to be digitized and used to make evidence based decisions to improve student outcomes in the public school system

Doing The Right Thing for the Environment Just Got Easier With a Little Help from Information Systems

When it comes to the environment, most people want to do the right thing; they just need help in getting there. No one really wants their friends to perceive them to be careless polluters. Businesses do not really want their customers to believe that by buying their products they are destroying the planet we live on. Most people claim that they will pay more for a green product, they just need a little help with the follow through. Information Systems can play a critical role in helping people and business follow through on their good intentions when it comes to the environment. Some of the ways that Information Systems can help us do the right things include efficiency systems, forecasting, reporting and awareness, energy efficient home computing, and behavior modification. This article calls on professors, educators, and citizens of the world to develop and use information systems to help people do the right thing

The Influence of General Sustainability Attitudes and Value Congruence on Consumer Behavior

Sustainability has become a strategic focus within many modern organizations. This is largely attributed to increased public awareness and changes in consumer behavior. One recent trend, ‘ethical consumerism (EC),’ occurs when consumers purchase the goods and services from businesses that share their values. In response, many businesses are adopting ‘cause-related marketing (CRM)’ campaigns to attract and retain customers who regularly engage in EC. Sustainability reporting has been identified as method of CRM capable of attracting and retaining consumers who value sustainability. To investigate this phenomenon we conducted a lab experiment designed to measure consumer behavior (loyalty and purchase intentions) based on the alignment of individual consumer values and organizational values (value congruence). The results of our study suggest (a) general attitudes toward sustainability positively and significantly influence value congruence (VC), and (b) VC positively and significantly influences consumer behavior (loyalty and purchase intention)