3 research outputs found
Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*
- Author
- Brown Shona L.
- Cattin Phillipe
- Diaz A.
- Garcia R.
- Green Paul E.
- Griffin Abbie
- Griffin Abbie
- Gupta A.K.
- Hazelrigg G.A.
- Hibbeler R.C.
- Hultink Erik Jan
- Kahn K.B.
- Kahneman Daniel
- Kalyanam K.
- Kim H.M.
- Koren Y.
- Leenders Mark A.A.M.
- Lilien G.L.
- Louviere J.
- Louviere J.J.
- Louviere J.J.
- Michelena N.
- Moorman Christine
- Papalambros P.Y.
- Pullman M.E.
- Song X. Michael
- Souder William E.
- Srinivasan V.
- Train Kenneth E.
- Urban Glen L.
- Wind Jerry
- Wittink Dick R.
- Publication venue
- 'Wiley'
- Publication date
- Field of study
Countries and their products: A cognitive structure perspective
- Author
- Aysegul Γzsomer
- C. Min Han
- C. Min Han
- C. Min Han
- Carolyn B. Mervis
- Chezy Ofir
- Chih-Kang Wang
- Chih-Kang Wang
- David A. Aaker
- Donald G. Howard
- Donna L. Hoffman
- Eleanor Rosch
- Erdener Kaynak
- Gary M. Erickson
- Grant McCracken
- Harold H. Kelley
- Ida E. Berger
- J. Douglas Carroll
- J.P. Bannister
- James R. Lumpkin
- Joel B. Cohen
- Johny K. Johansson
- Johny K. Johansson
- Lars Hallen
- Ludovic Lebart
- Marjorie Wall
- Mita Sujan
- Phillip D. White
- Phillipe Cattin
- Rajesh Kanwar
- Ralph Gaedeke
- Robert D. Schooler
- Russell H. Fazio
- Saeed Samiee
- Shelby D. Hunt
- Sri Ram Khanna
- Sung-Tai Hong
- Terence A. Shimp
- Terence A. Shimp
- Thomas J. Madden
- Valerie S. Folkes
- Warren J. Bilkey
- William D. Perreault
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
- Author
- Akaah Ishmael P.
- Altberg Marla
- Baik Kyung H.
- Bakken David
- Barrett Randy
- Bettman James R.
- Brickin Shari
- Brockhoff Klaus
- Browne Beverly A.
- Carmody Bill
- Carpenter Jason M.
- Cattin Phillipe
- Che Yeon-Koo
- Chew Soo Hong
- Chiefmarketer
- Christian Schaupp L.
- Cummins Julian
- DesAutels Philip
- Dholakia Utpal M.
- Dixit Avinash
- Fang Xiang
- Feinman Jeffrey P.
- Fischer Maik
- Funk Tom
- Gattiker Urs E.
- Gedenk Karen
- Glazer Amihai
- Grancay Martin
- Green Paul E.
- Hamman Bob
- Hennig-Thurau Thorsten
- Huff Lenard C.
- Jie Yu
- Kalra Ajay
- Kent Robert J.
- Langenscheidt Florian
- Laporte Sandra
- Lee Pui-Mun
- Liu De
- Luna David
- Lynch James G.
- Mabry Emily
- Matthias B. Schulten
- McDaniel Stephen R.
- McGaughey Ronald E.
- Megidish Reut
- Michaela Rauch
- Moldovanu Benny
- Morgan John
- Nti Kofi O.
- Okazaki Shintaro
- Punj Girish
- Quester Pascale
- Rappoport Paul N.
- Ryan Richard M.
- Selby Edward B.
- Shi Yi-Zheng
- Shimp Terence A.
- Sierra Jeremy J.
- Skaperdas Stergios
- Stottmeister Gerd
- Szymanski Stefan
- Taylor Charles R.
- Teichmann Maik-Henrik
- Tong Xiao
- Traylor Mark B.
- Wakefield Kirk L.
- Whan Park C.
- Wilcox Caroline
- Wilhelm Thorsten H.
- Wittink Dick R.
- Zangeneh Masood
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- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study