87 research outputs found

    Consumer Preferences for Imported Kona Coffee in South India: A Latent Class Analysis

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    Considering India as a potential export market for 100% Kona coffee, this study explores consumer preferences for imported, specialty, high-end Kona coffee in South India. Conjoint choice experiment with latent class analysis is used and results indicate that India offers an export market potential for Kona coffee, provided it caters to consumer preferences. Results show a significant preference for strong taste. The relative importance of price is lower than taste but majority are also adverse to higher prices. However,15% of the sample population does not care about price but does care about taste, indicating the possibility of a high-end niche market segment. Based on the results, marketing strategies and policy recommendations have been suggested.India, US Coffee Export, Kona Coffee, Conjoint Choice Experiment, Latent Class Analysis, Agribusiness, Q13,

    DIFFERENCES BETWEEN RETAILER AND CONSUMER CONCERNS ABOUT SEAFOOD SAFETY: EVIDENCE FROM SURVEY DATA

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    Seafood, retailer and consumer safety concerns, Food Consumption/Nutrition/Food Safety,

    Farming Fish in a Transitional Economy: A Case for East Timor

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    This case study evaluates the economic potential for a grow-out mariculture enterprise in East Timor while highlighting how such a business venture could help engage a transitional nation in foreign trade, increase employment opportunities and encourage community based projects that promote sustainable resource use.aquaculture, mariculture, grouper, East Timor, transitional economy, Agricultural and Food Policy, Q10, Q22,

    Trade-offs between Shopping Bags Made of Non-degradable Plastics and Other Materials, Using Latent Class Analysis: The Case of Tianjin, China

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    white pollution, plastic bag ban, conjoint choice experiment, willingness to pay, latent class analysis, China, degradable plastics, cloth, paper, Community/Rural/Urban Development, Consumer/Household Economics, Environmental Economics and Policy, Q1,

    HAWAII PUBLIC OPINION ON AGRICULTURAL PRODUCTS DERIVED FROM GENETICALLY MODIFIED ORGANISM (GMO) TECHNOLOGY

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    This article studied Hawaii public opinion on agricultural products and processes using GMO technology. We used telephone to interview the people in each island of Hawaii. We found out that the favorability rating toward the attributes of GMO technological application differ based on the nature of GMO benefits. And sociodemographic variables played a significant difference in the preference of using GMO technology on producing agricultural products and process. Most significant associations were gender and island of residence. Age, education and ethnic background significantly also influenced the attitude of respondents toward some of GMO attributes. The fewest significant associations were heard of GMO and income.Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,

    CONJOINT ANALYSIS OF THE MID-ATLANTIC FOOD-FISH MARKET FOR FARM-RAISED HYBRID STRIPED BASS

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    Conjoint analysis was used to examine buyer preferences toward farm-raised hybrid striped bass at the wholesale, retail, and restaurant levels. Low price and round form were found to be important attributes in the product preference rating for the wholesale and retail markets. The filleted form contributed the most to restaurants' preference rating. Following these, larger fish size was preferred by all markets.Agribusiness,

    Analysis of Farm Household Preferences in the Management of Invasive Species: The Case of Miconia in Hawaii

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    A major threat to Hawaii's ecosystem is the spread of invasive plant species. One such species is Miconia calvescens. Given that this plant was originally introduced to Hawaii by the horticulture industry and has negative effects on agricultural productivity, it is logical to find the farm households' preference for the control of Miconia. Using Conjoint Choice Experiment methodology, this study designed a survey to measure farm households' preferences for Miconia calvescens control program attributes. Results of the surveys indicate that the farm households are willing to support Miconia control programs if they prevent severe soil erosion and loss of biodiversity.Miconia, invasive species, Hawaii, farmers, Conjoint Choice Experiment, valuation, Crop Production/Industries,

    IDENTIFYING SUSTAINABLE BUSINESSES FOR COMMUNITY ECONOMIC DEVELOPMENT

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    CBM was used to set economic development priorities and identify sustainable businesses for Enosburg Falls, Vermont. A modified CBM corrected limitations found in the first study. Results show that business in Depository and Non-depository financial institutions, dairy processing, and industrial machinery & equipment sectors are desirable and compatible for Enosburg Falls to target.Community/Rural/Urban Development,

    PREFERENCES OF MID-ATLANTIC SEAFOOD BUYERS TOWARD FARM-RAISED HYBRID STRIPED BASS

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    A market survey of three mid-Atlantic food-fish market levels was conducted to provide information on finfish buyers' market characteristics, finfish attribute preferences, and buyers' attitudes toward farm-raised hybrid striped bass. Results showed that most firms are located in the suburban areas, and they purchased their fish from producers and wholesalers. Quality was rated as the most important finfish attribute; and, aside from restaurants, buyers are generally familiar with hybrid striped bass and indicated that it could easily be substituted for wild striped bass. Most buyers were either not sure or feel hybrid striped bass could not substitute for other fish species although they all expressed a willingness to offer farm-raised hybrid striped bass. Finally, the possibility of fish farmers selling directly to all market levels has great potential if the fish size is around two to three pounds and the form is whole for the wholesaler and retailer and fillet for the restaurants.Consumer/Household Economics,
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