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3 research outputs found

Black role portrayals in South African television advertising

Author: A serve of African Style
Bauer R.A.
Bauer R.A.
Bristor J M
Bush R.F.
Cohen D.
Colfax D
Cox K.K.
DeFleur M.L.
Frederikse J.
Goes deep into your skin to make you more beautiful
Humphrey R.
Kassarjian H.H.
Mahorah N.F.
McCauley A.
Miguel Monteiro
Muse W.V.
Orpen C.
Plotkin L.
Reid P.T.
Roberts C.
Shahida Cassim
Shuey A.M.
Vundla P.
Wiles C.R.
Wilkes R.E.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study

Author: Abernethy Avery M.
Ariana Eunjung Cha
Association Beijing Advertising
Bearden William O.
Bhasin Madan Lal
Boddewyn Jean J.
Boddewyn Jean J.
Cassim Shahida
Chen Ya-Ru
Cui Geng
D'Rozario Denver
de Mooij Marieke.
Durvasula Srinivas
Esperanza Berta
Fowler Geoffrey A.
Gao Zhihong.
Gao Zhihong.
Harker Debra.
Hofstede Geert H.
Hsu F. L. K.
Inglehart Ronald
Kanter Donald L.
Kanter Donald L.
Kim Youn-Kyung
Kropp Fredric
Larkin Ernest F.
Leiss W.
Leung Kwok
Lichtenstein N. G.
Madden Normandy.
Miracle Gordon E.
Mittal Banwari.
Mohr Lois A.
O'Quinn Thomas C.
Obermiller Carl
Palmer Daniel E.
Petrovici Dan
Petty Ross D.
Pollay Richard W.
Pollay Richard W.
Prendergast Gerard
Rajan Varadarajan P.
Rotfeld Herbert J.
Schaefer Allen D.
Shao Alan T.
Shavitt Sharon
Singh Nitish
Springer Paul.
Triandis Harry C.
Zhou Dongsheng
Zhou Nan
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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