Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts

An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a firm's distribution activities. Students were better able to learn distribution concepts with a videotape project than with a more traditional written report.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline