The policy gives to speak: Engagement in social networks of news sites

This paper analyses the relationship between the contents presented in the official Facebook and Twitter accounts of eight news sites in Argentina and the level of engagement they generate among users. The analysis of a sample of 2,039 news items, published between the months of March to November 2017, shows that there is a correlation between the content of the news and the level of engagement that they create among users. Although the sites presented a greater amount of news on issues of non-public issues, such as sports, police or entertainment, the highest levels of engagement were recorded in news on public issues, such as national and international policy and economy. These findings are consistent with the literature on the process of adaptation of the media to the new media ecosystem and support the theory of “monitorial citizenship” in the digital context