6 research outputs found
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Moderate Effects of Brand Awareness on eWOM Intention: Perspectives in Community-based Festival Tourism
This study aim to understand how tourists’ festival experience influence destination/place brand equity building as well as moderate effect of brand awareness on eWOM intention. A web-based survey is prepared and is supposed to be performed in order to explore how tourists response eWOM dissemination. Based on customer-based brand equity (CBBE), moderate effect of brand awareness on eWOM intention is examined through second order structural equation modeling. Expected results provide insightful information about the importance of brand awareness in consumers\u27 brand knowledge transaction and marketing performance. Expected results will clarify festival tourists’ psychological characteristics in destination branding setting
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Exploring Asian Cruise Travelers’ Travel Experience and Perceptions
This study aims to explore Asian cruise travelers’ cruise experience and its multidimensional perceptions of cruising as well as the effect of travelers’ perceptions on satisfaction and behavioral intention. In order to measure Asian travelers’ multidimensional perceptions, survey items were adapted from SERVQUAL and SERV-PERVAL. An on-board survey was conducted on eight separate 4-days voyages of the Far East Asia in 2007. Exploratory factor analysis was performed first to identify travelers’ multidimensional perceptions on travel experience. Subsequently, regression was conducted so that researchers examine how the travelers’ perceptions affect tourists’ satisfaction and behavioral intention. Statistical results showed that Asian cruise travelers have two dimensional perceptions and each perception can be named as “perceived quality” and “perceived value”. The perceived quality has four components. They are “Facility”, “F&B”, “Entertainment”, and “Staff”, and the perceived value consists of three components including “Emotional response”, “Perceived price”, and “Behavioral price and reputation”. According to the statistical results, travelers’ perceptions on cruise experiencing affect travel satisfaction and travelers’ behavioral intention. One of most influential components of perceptions is travelers’ emotional response and the physical facility of cruise ship. This finding suggests that cruise marketers should emphasize the emotional aspect of cruise travel in a cruise promotion and invest in modern cruise ship acquisition so that cruise lines achieve a dominant position in the emerging cruise market, Asian cruise market
Randomized controlled trial of oatmeal consumption versus noodle consumption on blood lipids of urban Chinese adults with hypercholesterolemia
<p>Abstract</p> <p>Background</p> <p>Cardiovascular disease (CVD) is the leading cause of death in China and worldwide. Whole grain oats can reduce risk of CVD by reducing total and LDL-cholesterol, major risk factors for CVD. While this association has been established in many populations, data from Asian populations is limited. Thus, this study investigated the impact of oat consumption on cholesterol levels in Chinese adults. Male and female data from this work were previously published separately in mandarin in two Chinese journals. The combined male and female data were reanalyzed and are presented here.</p> <p>Methods</p> <p>A randomized, controlled, parallel-arm study was conducted at Beijing Hospital, Beijing china. Subjects were adults (men and women) with mild to moderate hypercholesterolemia. The oat group (n=85) consumed 100grams of instant oat cereal versus the control group (n=81) who consumed 100grams of wheat flour-based noodles daily for 6weeks. Laboratory and anthropometric measurements were conducted at baseline and at the end of the 6-week intervention.</p> <p>Results</p> <p>Dietary fiber intake increased significantly in the oat group compared to the control group at the end of the 6-week intervention. Total-, LDL-cholesterol and waist circumference decreased significantly in the oat group compared to the control. HDL-cholesterol decreased significantly in the control group versus the oat group. There were no significant changes in blood pressure, other anthropometric or laboratory measures between the two groups at the end of the intervention.</p> <p>Conclusions</p> <p>Instant oatmeal consumed daily for 6 weeks significantly increased fiber intake and decreased major risk factors for CVD in Chinese adults with hypercholesterolemia. Increased consumption of whole grains, including oats, should continue to be encouraged.</p