1 research outputs found
Scale development and validation for measuring corporate brand associations
- Author
- A Caruana
- A Caruana
- A Mulky
- AB Eisingerich
- AG Greenwald
- BA Lafferty
- Bikram Jit Singh Mann
- BJ Calder
- C Fornell
- CB Bhattacharya
- CHV Heerden
- CJ Fombrun
- CJ Fombrun
- EG Carmine
- EM Steenkamp
- G Berens
- G Berens
- G Davies
- G Davies
- G Walsh
- GA Churchill
- GJ Biehal
- GJ Fitzsimons
- GS Low
- HM Shamma
- J Aaker
- JC Nunnally
- JF Hair
- JJ Davies
- JP Peter
- JP Peter
- KL Keller
- L Fiedler
- LR Kahle
- M Gotsi
- M Sung
- Mandeep Kaur Ghuman
- ME Goldberg
- N Nguyen
- N Souiden
- N Spears
- NK Malhotra
- P Argenti
- PM Bentler
- R Bravo
- R Madrigal
- R Ohanian
- RA Peterson
- RE Goldsmith
- RE Goldsmith
- RF DeVillis
- RG Javalgi
- RP Bagozzi
- RV Da Silva
- S Czellor
- S Jayachandran
- SB MacKenzie
- SJ Newell
- TA Anisimova
- TA Edris
- TJ Brown
- TJ Brown
- TW Andreassen
- VR Rao
- Z Gurhan-Canli
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study