5 research outputs found
Análise de políticas públicas: uma abordagem em direção às políticas públicas de informação
Training Requirements for Archivists, Librarians and Documentation Professionals in Spain and a Case Study at Complutense University
Impacto social e idoneidad de los servicios de los telecentros españoles en la sociedad de la información: metodología de evaluación a partir de indicadores y método de análisis multivariable
Modelos de gestión documental en las agencias de publicidad
Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is drawn up. In addition, the documentary elements that should be used in the advertising campaigns and in the proper functioning of the documentation centres are proposed