Principles and Practices for Enhanced Visual Design in Virtual Learning Environments:Do Looks Matter in Student Engagement?

The widespread adoption of learning management systems (LMS) in higher education has been promoted as a means of modernizing learning material, improving learning outcomes, and enhancing student engagement, but has often fallen short of these goals. It has been suggested that investment in visual design has the potential to ensure the promise of LMS can be realized. Through the reflections of instructors, a learning designer, and students, this chapter explores the relationship between LMS aesthetics and usability and student engagement. It proposes visual design principles and practices which highlight the combined contribution of functional utility, visual identity, aesthetic appeal, and transactional access to enhancing student engagement and user experience in a virtual learning environment