10 research outputs found
Kooperation zwischen absatzmittlern und herstellern als erfolgsfaktor der markenführung
- Author
- B. A. Weitz
- C. Burmann
- C. Burmann
- C. Wittke-Kothe
- C./. Burmann
- C./. Burmann
- C./. Burmann
- C./. Burmann
- C./. Burmann
- C./. Burmann
- C./. Homburg
- D. Ahlert
- D./. Adam
- F. Petermann
- H. Diller
- H. Meffert
- H./. Diller
- H./. Meffert
- J. B. Myers
- J. Meurer
- J. R. Gregory
- J./. Bloemer
- J./. Mohr
- J./. Zentes
- K. J. Clancy
- K./. Wiedmann
- L. Chernatony
- M. Bruhn
- M. E. Boyce
- M. J. Hatch
- N. Ind
- N./. Nguyen
- R. E. Ruhfus
- R. F. Dennehy
- R./. Mehta
- S. Zeplin
- U. Lachmann
- V. Trommsdorff
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textIdentität durch Positionierung fokussieren und wirksam nach innen und außen umsetzen
- Author
- B. Friedman
- C. Argyris
- C. Homburg
- C. Mitchell
- C. S. Morris
- C. Scholz
- C. Wittke-Kothe
- D. A. Aaker
- D. T. Tosti
- E. Joachimsthaler
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- G. Hofstede
- G. Hofstede
- G. Hofstede
- G. Laurent
- J. F. LePla
- J. F. Michlitsch
- J. L. Zaichkowsky
- J. M. T. Balmer
- L. De Chernatony
- L. Rosenstil von
- M. Bruhn
- S. M. Davis
- W. Früh
- W. Kroeber-Riel
- W. Kroeber-Riel
- W. Krüger
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textStrategy Changes, Flexibility and Brand Management
- Author
- A. Bandura
- C. Becker
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. Burmann
- C. King
- C. King
- C. King
- C. King
- C. Mitchell
- C. Vallaster
- C. Vallaster
- C. Wittke-Kothe
- D. A. Aaker
- F. Acito
- F. Harris
- F. M. Morhart
- H. Meffert
- J. L. Aaker
- J. N. Kapferer
- K. F. Mahnert
- K. L. Keller
- K. L. Keller
- K. Punjaisri
- K. Punjaisri
- K. Punjaisri
- K. Punjaisri
- K. Thomson
- L. Blinda
- L. De Chernatony
- M. A. Gardini
- M. Bruhn
- M. C. Gilly
- M. C. Gilly
- M. F. Wolfingbarger
- M. Schallehn
- M. W. Nyadzayo
- N. Ind
- N. Kimpakorn
- N. Kimpakorn
- R. Piehler
- R. W. Mosley
- S. Boch
- S. Henkel
- S. Henkel
- T. Foscht
- T. Tomczak
- V. Trommsdorff
- W. R. George
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textErfolgsmessung und Controlling der Unternehmenskommunikation: Wertbeitrag, Bezugsrahmen und Vorgehensweisen
- Author
- A. Schimansky
- A. Zerfaß
- C. J. Fombrun
- C. Mast
- C. Storck
- C. Wittke-Kothe
- D. Stacks
- DPRG Deutsche Public Relations Gesellschaft
- DPRG Deutsche Public Relations Gesellschaft
- F. Likely
- F.-R. Esch
- G. Bentele
- G. Müller-Stewens
- H. Mintzberg
- H. Straeter
- H.-B. Brosius
- J. E. Grunig
- J. Pfannenberg
- J. Raupp
- J. Weber
- K. Möller
- K. Müller-Neuhof
- L. Rademacher
- L. Rolke
- L. Rolke
- L. Rolke
- L. Rolke
- L. Rolke
- M. Bürker
- M. E. Porter
- N. Besson
- P. Horváth
- R. S. Kaplan
- S. Marell
- S. Reinecke
- S. Reinecke
- S. Thurau
- T. Pleil
- T. Watson
- U. Röttger
- W. H. Staehle
- W. Lindenmann
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textInteraktive Markenführung – Der Vertrieb als Instrument der B-to-B-Marken-Kommunikation
- Author
- A Bergstrom
- AH Kirca
- AK Kohli
- B Wernerfelt
- B Yoo
- BA Weitz
- BT Wren
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Burmann
- C Grubendorfer
- C Grönroos
- C Homburg
- C Homburg
- C Homburg
- C Homburg
- C Wittke-Kothe
- C-J Rosenbröijer
- D Ahlert
- D Ulrich
- DA Aaker
- DA Aaker
- DE Hughes
- DE Hughes
- DF Davies
- DI Gilliland
- DR Lehmann
- E Anderson
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FG Bingham Jr.
- FM Morhart
- G Hamel
- GL Gordon
- H Dannenberg
- H Meffert
- HJ Schmidt
- IR Macneil
- J Lynch
- J Lynch
- JA Saunders
- JC Anderson
- JM Schmitz
- K Thomson
- K-G Musiol
- KL Ailawadi
- KL Keller
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Binckebanck
- L Chernatony de
- L Chernatony de
- L Chernatony de
- LA Bettencourt
- M Ahearne
- M Urde
- MA Humphreys
- MB Ataman
- MJ Hatch
- MJ Rohan
- P Guenzi
- P Kotler
- P Kotler
- P Michell
- R Bennett
- R Deiser
- R Wise
- RL Spiro
- S Mudambi
- S Mudambi
- SJ Miles
- SL Vargo
- TO Brexendorf
- TV Bonoma
- V Kumar
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2018
- Field of study
No full textDen Funnel als Analyse- und Steuerungsinstrument von Brand Behavior heranziehen
- Author
- A. Forster
- A. Herrmann
- A. Ostrom
- B. M. DePaulo
- C. Burmann
- C. Homburg
- C. Mitchell
- C. Surprenant
- C. Wittke-Kothe
- D. S. Sundaram
- D. Wentzel
- D. Wentzel
- D. Wentzel
- D. Wentzel
- D. Wentzel
- E. A. Locke
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- G. V. Johar
- H. Heckhausen
- J. Erpenbeck
- J. P. Meyer
- J. P. Meyer
- J. S. Uleman
- K. F. Winsted
- K. L. Keller
- K. P. Gwinner
- K. Thomson
- L. Fischer
- L. Rosenstiel von
- N. Ambady
- N. J. Allen
- P. Gollwitzer
- R. L. Oliver
- S. Henkel
- S. Matta
- T. Hennig-Thurau
- T. O. Brexendorf
- T. Tomczak
- W. F. Brewer
- W. van Dolen
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textDie Corporate Brand in Richtung Mitarbeiter gestalten und verankern
- Author
- A. Bergstrom
- A. Meyer
- A. Rucci
- A. Sinickas
- B. Schneider
- B. Stauss
- Bernd Stauss
- Bernd Stauss
- C. Burmann
- C. Frigge
- C. Grönroos
- C. Mast
- C. Mitchell
- C. Wittke-Kothe
- D. Schweiger
- D. T. Tosti
- E. Joachimsthaler
- E. Kappas
- H. Meffert
- J. Aumüller
- J. Carlzon
- J. Dobree
- J. E. Post
- J. Kernstock
- J. Kernstock
- J. Kunde
- J. Lemmink
- J. P. Kotter
- K. Saxton
- K. Thomson
- L de Chernatony
- L. Berry
- L. Berry
- L. Chernatony de
- L. Chernatony de
- L. Chernatony de
- L. Chernatony de
- L. Gaines-Ross
- M. Bruhn
- M. Sandrock
- M. Schultz
- Manto Gotsi
- Manto Gotsi
- Mary C. Gilly
- N. Ind
- Nicholas Ind
- Olivia Kiriakidou
- P. Watzlawick
- R. Edward Freeman
- R. Piehler
- R. Schütze
- S. Hemsley
- T. Bieger
- T. O. Brexendorf
- T. Tomczak
- T. Tomczak
- T. Weber
- Tim Oliver Brexendorf
- V. Bazil
- V. Mellor
- W. George
- W. Gordon
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBedeutung der Internen Kommunikation für die Unternehmenskommunikation
- Author
- A Bandura
- A Bergstrom
- A Ruess
- C Brehm
- C Brehm
- C Burmann
- C Vallaster
- C Viswesvaran
- C Wittke-Kothe
- CA O’Reilly III
- D Katz
- DW Organ
- E Buckley
- E Joachimsthaler
- EHH Das
- EJ Langer
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- HC Kelman
- HS Bansal
- HS Becker
- I Ajzen
- I Ajzen
- J Lieberknecht
- J Meyer
- JC Sweeney
- JG March
- JL Moreno
- JM Olson
- JP Meyer
- JP Meyer
- JP Meyer
- JP Meyer
- JP Meyer
- K Doppler
- K Hartmann
- K Lewin
- K Strödter
- KL Keller
- KL Keller
- L Werth
- M Riketta
- M Trusov
- N Bach
- N Cowan
- N Ind
- P Kotler
- P Spannagl
- PF Bone
- PM Podsakoff
- R Grauel
- R Piehler
- RD Hackett
- RH Moorman
- RM Kanter
- RM Perloff
- RT LaPiere
- RT Mowday
- S Bartscher-Finzer
- S Davis
- S Henkel
- S Mellor
- S Zeplin
- SM Davis
- SP Kirn
- TC Schelling
- V König
- W Kroeber-Riel
- W Kroeber-Riel
- W Krüger
- W Krüger
- WR George
- Y Wiener
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMarkenführung
- Author
- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
- W Kroeber-Riel
- W Mayerhofer
- W Pepels
- W Schiller
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMarkenwirkungen
- Author
- A Chaudhuri
- A Fischer
- A Florack
- A Herrmann
- A Herrmann
- A Paivio
- A Paivio
- A Resnik
- A Roddick
- A Sernovitz
- AH Eagly
- AK Kohli
- AM Collins
- AM Muniz
- AY Lee
- B Grohmann
- B Loken
- B Popp
- B Tischer
- BA Carroll
- BH Schmitt
- BJ Pine
- BL Stern
- BM Bass
- BM Bass
- BP Shapiro
- BT Venable
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Bosch
- C Knackfuß
- C Scheier
- C Scheier
- C Scheier
- C Springer
- C Wittke-Kothe
- C Yoon
- C-M Albrecht
- CA O’Reilly
- CA Smith
- CK Atkin
- CL Costley
- CW Park
- CW Park
- CW Park
- CW Park
- D Dension
- D Kahneman
- D Lam
- D Wentzel
- DA Aaker
- DC Court
- DE Rummelhart
- DJ Simons
- DM Boush
- DM Zeitlin
- DR Lehmann
- DW Organ
- E Delgado-Ballester
- E Heller
- E Maoz
- EH Schein
- EH Schein
- F Eichen
- F Harris
- F Hieronimus
- F Loewenfeld v.
- F Morhart
- F Morhart
- F Morhart
- F Strack
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FIM Craik
- G Behrens
- G Behrens
- G Brüne
- G Harter
- G Hofstede
- G Hofstede
- G Jeck-Schlottmann
- G Katz
- G Mandler
- G Schreyögg
- G Silberer
- G Wiswede
- G Wiswede
- G Yukl
- G Zaltman
- GJ Gorn
- GM Fitzsimons
- GR Bachmann
- GS Low
- H Ahn
- H Bless
- H Diller
- H Größer
- H Jungermann
- H Krohmer
- H Mandl
- H Mao
- H Mayer
- H Mühlbacher
- H Nolte
- H Sattler
- H Steffenhagen
- H Steinmann
- H-D Dahlhoff
- H-D Ruge
- H-D Ruge
- HH Bauer
- HL Davis
- HL Deitmar
- HY Wong
- I Ajzen
- I Ajzen
- I Garnefeld
- I Levin
- I Papasolomou
- I Papasolomou
- IP Levin
- J Agrawal
- J Baetge
- J Bloemer
- J Cooper
- J Felfe
- J Felfe
- J Förster
- J Gromark
- J Gutsche
- J Leyla
- J Meyers-Levy
- J Napoli
- J Perrey
- J Redler
- J-N Kapferer
- J-N Kapferer
- JA Howard
- JC Karremans
- JC Narver
- JC Olson
- JH McAlexander
- JJ Brakus
- JL Aaker
- JL Aaker
- JL Aaker
- JL Zaichkowsky
- JP Peter
- JR Doyle
- JR Rossiter
- JS Armstrong
- JU McNeal
- JW Alba
- JW Graham
- K Jain
- K Jung
- K Kilian
- K Kilian
- K Koeppler
- K Lewin
- K Punjaisri
- K Roberts
- K Thomson
- KA Machleit
- KL Ailawadi
- KL Keller
- KR Robertson
- KS Cameron
- L Dyne v
- Lieven
- LJ Marks
- LK Hawks
- M Bosnjak
- M Bruhn
- M Frese
- M Hoppe
- M Hubbard
- M Irle
- M Klammer
- M Reeb
- M Schallehn
- M Schmidt
- M Sherif
- M Sujan
- M Thomson
- M Urde
- M Urde
- M Urde
- M Venkatesan
- M Wäger
- Macnotes
- MC Gilly
- MJ Sirgy
- MT Ewing
- N Kumar
- Nivea
- NJ Allen
- O Nickel
- O Zierl
- P Geus
- P Hammann
- P Hankinson
- P Hankinson
- P Hehn
- P Laaksonen
- P Maloney
- P Nedungandi
- P Watzlawick
- P Weinberg
- PCM Govers
- PF Lazarsfeld
- PM Podsakoff
- Principals
- PW Henderson
- R Algesheimer
- R Buck
- R Linxweiler
- R Mäder
- R Piehler
- R Plutchik
- R Reber
- R Schobert
- R Sievers v
- RB Zajonc
- RB Zajonc
- RC Atkinson
- RD Blackwell
- RE Milliman
- RJ Gerrig
- RK Srivastava
- RP Bagozzi
- RW Belk
- S Diehl
- S Fichtel
- S Helm
- S Henkel
- S Hoeffler
- S Högl
- S Magin
- S Meyer
- S Müller
- S Rajaram
- S Zeplin
- S-O Tergan
- SA Sackmann
- SB MacKenzie
- SB MacKenzie
- SE Beatty
- SM Fournier
- SM Fournier
- SP Brown
- T Dvir
- T Foscht
- T Foscht
- T Leidenkrantz
- T Möll
- T Nink
- T Nudd
- T Schaefer
- TA Shimp
- TC Freundt
- TE Becker
- TE Deal
- TF Mangleburg
- TJ Drieseberg
- TJ Reynolds
- TL Childers
- TO Brexendorf
- U Herbst
- V Lane
- V Trommsdorff
- VM Priemer
- VR Rao
- W Boulding
- W Edelmann
- W Gaede
- W Kroeber-Riel
- W Kroeber-Riel
- W Metzger
- W Staehle
- W Stolle
- W Twardawa
- WD Hoyer
- WD Hoyer
- WD Wells
- WF Brewer
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
