Setting Fair Prices – Fundamental Principle Of Sustainable Marketing

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value offered by the seller. In three marketing experiments we have evaluated customers’ fairness perceptions of differential prices, this tactic being frequently used by sellers. One important finding was that the motive for setting differential prices is important in fairness evaluation. Price differences based on social motives are perceived fairer than those motivated by company’s interest. The differential prices on customer category are perceived fairer than zone prices. In all three marketing experiments it was demonstrated that price fairness has a significant influence on value perception and on buying intentions. Fair prices setting is one of the principles sustainable marketing is based on, reflecting a long term orientation for a company. By following this decisional direction, the commercial firm increases the value offered to its customers and it becomes more socially responsible.sustainable development, sustainable marketing, fair price, price fairness, differential prices, distributive fairness, procedural fairness

MOBILE MARKETING FUTURE TRENDS

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication systemmobile marketing; long term evolution; broadband; brand awareness; consumer attitude

Mobile marketing future trends

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband.The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication system

Knowledge-Intensive Business Services and Business Consulting Services in Romanian Changing Economic Environment

The impact of the knowledge based society, especially on knowledge intensive business services, proved to have a really significant influence on the development of services industry. Consultancy services are acknowledged as innovation-intensive and knowledge-intensive business services at the same time. On the base of qualitative and quantitative research, by combining the disparities analysis with logical ranking, critical assessments and explanatory associations, comparative analysis, and empirical research, this article aims to contribute to a better appreciation and understanding of the consultancy services sector in Romania, as part of the larger family of knowledge intensive business services. The regional differences of business and personalized consultancy services are considered for discussion and revealed in the specific of the national network that has a clearly defined center. The concentration of the consultancy companies and most employees in four regions reflects the theory according to which the supply of these services is unevenly distributed, following the potential clients from better developed areas of the country. In all four types of analyzed consultancy activities, the total profit is bigger than economic loss. The disparities between regions are also supported by the dynamic evolution of the consultancy sector in Romania