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    Keywords and Cultural Change: Frame Analysis of Business Model Public Talk, 1975–2000

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    With oil dancing close to $66 a barrel on the open market, companies are now exploring the remote spots that hold most of the world\u27s untapped supply. After several years of record profits, the energy giants have plenty of cash to finance the dig. The main thing holding them back is a resource scarcer than crude: engineering talent. Because of layoffs in down times and opportunities in sexier fields of technology, fewer petroleum engineers are graduating from U.S. schools. A mere 1,500 are enrolled this year, down 85% since 1982 -- back when Dallas was the hit TV show
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