Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses. Published by Elsevier Inc

CSR activities in award-winning Thai companies

Purpose – This case-study research aims to examine best CSR practices in four Thai companies that were given CSR awards. The purpose is to report on best practices in CSR in Thailand. Design/methodology/approach – Four Thai companies that received the best CSR awards from the Stock Exchange of Thailand (SET) in 2006 were selected. The data were collected through a questionnaire, interviews, and company documents and web sites. Findings – CSR activities in the top Thai companies were based on moral or altruistic motivations with a focus on both production-process and philanthropic outcomes. The driving forces behind CSR activities in these companies were CEO leadership, company performance, and stakeholders' expectations. Their CSR framework followed the stakeholders' model and issues management which arranged CSR activities into five main categories: education, arts and culture, sports, environment, and public welfare. Critical issues in managing CSR activities were selection of appropriate CSR activity, participation by people in communities affected by the CSR activity, gaining shareholders' support and understanding, and appropriate CSR evaluation methods. Research limitations/implications – The research studied only four companies in Thailand. This may limit generalizations and may provide only a foundation for further research rather than definitive conclusions. Originality/value – The findings of the research may be useful for: companies in Thailand or in other countries which are considering adopting CSR activities appropriate to their environment; researchers who might utilize the findings for furthering their CSR work; and indicating the contribution and the valuable role of both local and international CSR institutes and networks.Corporate social responsibility, Stock Exchanges, Thailand

Ethics institutionalization, quality of work life, and employee job-related outcomes: A survey of human resource managers in Thailand

This research investigates the association between institutionalization of ethics, quality of work life (QWL), and employee job-related outcomes in the Thai work place. The data were collected by means of questionnaires mailed to human resource managers of 514 Thai companies listed on the Stock Exchange of Thailand. The response rate was 31.9%. Our survey results reveal a positive relationship between implicit form of ethics institutionalization and both lower-order and higher-order aspects of QWL. The results also indicate that the implicit form of ethics institutionalization and the two aspects of QWL have positive impacts on the three employee job-related outcomes: job satisfaction, organizational commitment, and team spirit. The research findings not only validate the research findings in the U.S. but also verify the importance of ethics institutionalization and QWL programs for business organizations in Thailand.Ethics institutionalization Work climate Thai human resource managers