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1 research outputs found
The Validity and Effectiveness of Copy Testing
Author
Aaker D.A
Bergkvist L
+16Â more
Biel A.L.and C.A.Bridgwater
Budow Joel S.
Buzzone D.E
Coe B. J
Gibson L.D
Haley R. I
Haley R.I
Hall Bruce F
Hollis N.S
Lodish L. M.
Mehta A.
Morrison Donald
PACT:Positioning Advertising Copy Testing
Plessis Du.E
Rossiter J. R
Urban G. L.
Publication venue
'Global E-Business Association'
Publication date
Field of study
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