A Qualitative Study of Pokémon Go Players' Behaviors, Motivation, & Perception

Color poster with text and table.The brand Pokémon has been popular among youth since it came out in the early 1990s (Tobin, 2004). Pokémon Go was released on July 6th, 2016. This study investigated Pokémon Go players to determine why some people stopped playing the game and why some people still continue to play. In this study, we focused on people's play behavior, motivation, and health perceptions.University of Wisconsin--Eau Claire Office of Research and Sponsored Programs