Modelling of DPF regeneration using microwave energy

FEM based models in COMSOL multiphysics have been used to simulate regeneration of diesel particulate filter following the layout of an existing microwave cavity. The study utilized the physics packages in the software to model the electric field and thermal profiles of the microwave cavity and DPF. This was used to establish dimensions for microwave cavity and DPF. Further it was possible to integrate the heating properties of the Silicon Carbide used in the DPF substrate. The electric field and thermal profiles of the microwave cavity, as well as the DPF were investigated for the established dimensions and simulated results were compared with experiments. In the experiment, we deployed microwave power generated by a 2.45GHz magnetron into the existing microwave cavity to regenerate DPF. The results of the experiments showed the thermal profiles during DPF regeneration to be in agreement with the profiles from the simulated results. The scheme was further used to improve the design of the cavity for better energy utilization and DPF regeneration efficiency. Electric field and thermal profiles of the microwave cavity were established for various dimensions of microwave cavity for a given DPF size and the results were investigated. It was found that cylindrical cavity (diameter of 153mm and length of 533mm) gives the optimal dimensions for the regeneration of a commercial DPF (143mm (diameter) x 183mm (length) viewed in terms of near homogeneous electric field distribution.Authors wish to acknowledge InnovateUK for the financial support provided to the project ‘Marine Exhaust Gase Treatment System (MAGS) {grant reference number 42471-295209)’, in which, the presented work is part of

Alterity & sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education.

Purpose & literature addressed: This paper scrutinises the way in which ethics is taught in the modern business/industrial marketing syllabus. We argue for a reappraisal of the tutor-student relationship such that we may facilitate a greater understanding of how marketing students can make sense of themselves and of ‘the other’ within industrial networks. Research method: This paper is conceptual in its approach. Drawing on literature from the history of marketing thought, educational philosophy and the work of Emmanuel Levinas, we suggest that the conceptualisation of ethics in marketing cannot be divorced from the question of pedagogy and the responsibilities of the tutor. Research findings: We suggest that the ideas of alterity and proximity offers space for a discussion of justice within the global supply chain, providing entry into the marketing discourse for those members of the industrial network not normally encountered by students in the course of teaching. Main contribution: Importantly for teachers of inter-organizational relationships, Levinas offers an opportunity to simultaneously re-imagine the relationship between the student and the tutor. In the process we are forced to confront and acknowledge the responsibility that the role of a moral mediator entails

Alterity and sensitivity: contours of the tutor in marketing ethics education.

This paper attempts to (re)plot the contours of the Tutor by scrutinising the way in which ethics is taught in the modern marketing syllabus. We open up a debate on how the Tutor role as a conduit of apparent ethical knowledge to students has somehow failed to map with sufficient sensitivity the terrain of the moral impulse in business practice. In particular, we argue for a reappraisal of the Tutor/student relationship such that we may facilitate a greater understanding of how marketing students can make sense of themselves and of ‗the other‘. Drawing on literature from educational philosophy and the work of Emmanuel Levinas, we suggest that the conceptualisation of ethics in marketing cannot be divorced from the question of pedagogy and the responsibilities of the tutor. Whilst the largely conventional model adopted for the teaching of marketing may provide students with a prescribed set of knowledge and skills, it may by the same token refuse us the moral education that seems to be necessary. The paper concludes that that recent economic problems offer an opportunity for a reappraisal of the teaching of marketing ethics. It is an opportunity to re-imagine the relationship between the student and the tutor

Biosecurity on Cattle Farms: A Study in North-West England

Few studies have considered in detail the range of biosecurity practices undertaken on cattle farms, particularly within the UK. In this study, 56 cattle farmers in a 100 km² area of north-west England were questioned regarding their on-farm biosecurity practices, including those relating to animal movements, equipment sharing and companies and contractors visiting the farms.There was great variation between farms in terms of the type of, and extent to which, biosecurity was carried out. For example, the majority of farmers did not isolate stock bought onto the farm, but a small proportion always isolated stock. Many farmers administered treatments post-movement, primarily vaccinations and anthelmintics, but very few farms reported carrying out any health checks after moving animals on. In addition, there appeared to be much variation in the amount of biosecurity carried out by the different companies and contractors visiting the farms. Deadstock collectors and contracted animal waste spreaders, although likely to have a high potential for contact with infectious agents, were reported to infrequently disinfect themselves and their vehicles.These findings suggest that although certain biosecurity practices are undertaken, many are carried out infrequently or not at all. This may be due to many factors, including cost (in time and money), lack of proven efficacies of practices and lack of relevant education of veterinary surgeons, producers and other herd health specialists. Further research exploring the reasons for the lack of uptake is imperative if preventive medicine is to be utilised fully by the farming industry

Sea anemone model has a single Toll-like receptor that can function in pathogen detection, NF-κB signal transduction, and development

In organisms from insects to vertebrates, Toll-like receptors (TLRs) are primary pathogen detectors that activate downstream pathways, specifically those that direct expression of innate immune effector genes. TLRs also have roles in development in many species. The sea anemone Nematostella vectensis is a useful cnidarian model to study the origins of TLR signaling because its genome encodes a single TLR and homologs of many downstream signaling components, including the NF-κB pathway. We have characterized the single N. vectensis TLR (Nv-TLR) and demonstrated that it can activate canonical NF-κB signaling in human cells. Furthermore, we show that the intracellular Toll/IL-1 receptor (TIR) domain of Nv-TLR can interact with the human TLR adapter proteins MAL and MYD88. We demonstrate that the coral pathogen Vibrio coralliilyticus causes a rapidly lethal disease in N. vectensis and that heat-inactivated V. coralliilyticus and bacterial flagellin can activate a reconstituted Nv-TLR–to–NF-κB pathway in human cells. By immunostaining of anemones, we show that Nv-TLR is expressed in a subset of cnidocytes and that many of these Nv-TLR–expressing cells also express Nv-NF-κB. Additionally, the nematosome, which is a Nematostella-specific multicellular structure, expresses Nv-TLR and many innate immune pathway homologs and can engulf V. coralliilyticus. Morpholino knockdown indicates that Nv-TLR also has an essential role during early embryonic development. Our characterization of this primitive TLR and identification of a bacterial pathogen for N. vectensis reveal ancient TLR functions and provide a model for studying the molecular basis of cnidarian disease and immunity.IOS-1354935 - National Science Foundation (NSF); GRFP - National Science Foundation (NSF); GRFP - National Science Foundation (NSF); 1262934 - National Science Foundation (NSF); 2014-BSP - Arnold and Mabel Beckman Foundatio

Geographic Variation in Informed Consent Law: Two Standards for Disclosure of Treatment Risks

We analyzed 714 jury verdicts in informed consent cases tried in 25 states in 1985–2002 to determine whether the applicable standard of care (“patient” vs. “professional” standard) affected the outcome. Verdicts for plaintiffs were significantly more frequent in states with a patient standard than in states with a professional standard (27 percent vs. 17 percent, P = 0.02). This difference in outcomes did not hold for other types of medical malpractice litigation (36 percent vs. 37 percent, P = 0.8). The multivariate odds of a plaintiff’s verdict were more than twice as high in states with a patient standard than in states with a professional standard (odds ratio = 2.15, 95% confidence interval = 1.32–3.50). The law’s expectations of clinicians with respect to risk disclosure appear to vary geographically

Social marketing's consumer myopia: Applying a behavioural ecological model to address wicked problems

Purpose – Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to enhance understanding of social markets. Design/methodology/approach – A conceptual framework – the BEM – is presented and discussed within a context of alcohol social change. Findings – The BEM emphasises the relational nature of behaviour change, where individuals are embedded in an ecological system that involves the performances of behaviour and social change within historical, social, cultural, physical and environmental settings. Layers of influence on actors are characterised as macro (distant, large in scale), exo (external, remote from individuals), meso (between the individual and environments) and micro (the individual within their social setting). The BEM can be applied to guide social marketers towards creating solutions that focus on collaboration amongst market actors rather than among consumers. Practical implications – The BEM contributes to a broader holistic view of social ecologies and behaviour change; emphasises the need for social marketers to embrace systems thinking; and recognises that relationships between actors at multiple layers in social change markets are interactive, collaborative and embedded in dynamic social contexts. Importantly, a behavioural ecological systems approach enables social marketers to develop coherent, integrated and multi-dimensional social change programmes. Originality/value – The underlying premise of the BEM brings forward relational logic as the foundation for future social marketing theory and practice. Taking this approach to social market change focuses strategy on the intangible aspects of social offerings, inclusive of the interactions and processes of value creation (and/or destruction) within a social marketing system to facilitate collaboration and interaction across a network of actors so as to overcome barriers and identify solutions to social problems

The research buyers' perspective of market research effectiveness

This study examines the views of research buyers about the efficacy of market research used within their firms. A sample of research buyers from Australia's top 1000 companies was asked to evaluate the research outcomes of their most recent market research project in terms of their overall business strategy. Specialist market research buyers (insights managers) believed their commissioned research was very effective. This was in contrast to research buyers in generalist roles who did not believe in the effectiveness of the research outcomes to the same extent. The overarchlng strategic direction adopted by the buyer's firm did not make a difference to the type of research conducted (,action orientated' vs. 'knowledge enhancing'). However, entrepreneurial firms were more likely to rate their research as effective and to have dedicated research buyers generating insights into their markets. The results of this study are inconsistent with earlier studies and indicate that the market research function within Australian firms stili plays an ambiguous role