Trusted journalism in the age of generative AI

The transformation of news media by generative AI is not a distant possibility – it’s happening right now. This seismic shift is changing how journalism is reported, delivered and consumed, and is predicted to reshape the entire industry. At the same time, it creates new dependencies on the tech industry that media leaders need to manage. So how can news organizations leverage AI to enhance their reporting while maintaining trust and credibility? What are the implications of AI-generated content on the public’s perception of news? Led by Dr Alexandra Borchardt, this year’s EBU News Report draws on in-depth interviews with 40 media leaders and academic experts from different continents, providing a roadmap for the opportunities and challenges for journalism while emphasizing the need for maintaining integrity in an increasingly complex information ecosystem