1 research outputs found
Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-1970
- Author
- Aaker D.A., Kumar, V., Day, G.
- Ad Club Review
- Advertising Age
- BBDO
- BBDO
- BBDO
- BBDO
- BBDO
- BBDO
- Blum J.
- Branchik B., Davis, J.F.
- Brooks D.
- Business Week
- Capparell S.
- Center for Research in Marketing Inc.
- Chambers J.
- Coca-Cola Bottler
- Cohen L.
- Copeland M.
- Cottman M.
- Davis J.F.
- Davis J.F.
- Drucker P.F.
- Ebony
- Edwards P.K.
- Edwards P.K.
- Fullerton R.
- General Mills
- Gibson D.P.
- Gibson D.P.
- Gibson D.P.
- Haring H.A.
- Haring H.A.
- Harris J.B.
- Harris J.B.
- Harris J.B.
- Hirschhorn A.
- Holte C.L.
- Holte C.L.
- Holte C.L.
- Holte C.L.
- Holte C.L.
- Johnson J.H., Bennett, L.
- Judy Foster Davis
- Kassarjian H.
- Kendrix M.
- Kendrix M.
- Kendrix M.
- Krause L.
- Kreshel P.
- Meier A.
- Mullins P.
- New England Mutual Life
- New England Mutual Life
- O&apos
- Opinion Research Corporation
- Pepsi-Cola
- Pepsi-Cola
- Raper A.F.
- Social Research Inc.
- Steel E.A.
- Stevens R., Sherwood, P., Dunn, J.P., Loudon, D.
- Sullivan D.J.
- Sullivan D.J.
- Sullivan D.J.
- Sullivan D.J.
- Sullivan D.J.
- Tennessee Agricultural and Industrial State University
- Tide
- Tide
- Ward D.
- Weems R.
- “Who Dun It?”
- Publication venue
- 'Emerald'
- Publication date
- 01/01/2013
- Field of study
No full text
