1 research outputs found
Humor in advertising: A behavioral perspective
- Author
- Alfred Politz
- Arthur Bellaire
- Brain Sternthal
- C. I. Hovland
- Calvin P. Duncan
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Corbett Monica
- D. C. Berlo
- D. Starch
- Daniel K. Stewart
- David A. Aaker
- David A. Schwartz
- David Gardner
- Dorothy Markiewicz
- Draper Daniels
- F. Stewart DeBruicker
- Fairfax M. Cone
- G. F. Pokorny
- Gilbert Seldes
- H. Helson
- H. Helson
- Harry W. McMahon
- J. Patrick Kelly
- Jaala Weingarten
- John Marshall
- John O'Connor
- Kalman Phillips
- L. Winters
- Leon Festinger
- M. Venkatesan
- Major Steadman
- Merrill DeVoe
- Mervin D. Lynch
- N. E. Bechwith
- P. E. Lull
- P. M. Taylor
- Peter L. Wright
- Peter Lubalin
- R. Baron
- Richard Orkin
- Russell H. Colley
- S. Dutta
- S. Watson Dunn
- Stewart W. Bither
- T. V. Byor
- Thomas Batman
- Valentine Appel
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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