Traceability Adoption by Specialty Crop Producers in California

Surveys were sent to specialty crop producers in California, predominantly grower-packer-shippers, during the first half of 2006 to better understand the motives for traceability adoption. The questions in our survey allowed respondents to consider the benefits of tracing. A representative tracing system for melons was developed and costs for the system were collected from industry sources. Values were assigned to the benefits of traceability based on the cost of the representative system, responses collected in our survey, and using Borda’s rule. Results suggest that litigation concerns and firm reputation are the key drivers for maintaining traceability.Borda’s rule, California, partial budget, specialty crops, survey, traceability, Agribusiness, Crop Production/Industries,

Domestic Support Reform? A Closer Look at EU Policies Applied to Processed Fruits and Vegetables

Recent trade negotiations have attracted much attention to the consequences of domestic support applied to agricultural markets. In various markets, researchers have examined the economic effects of regimes and scenarios with less, or different forms of, domestic support including decoupled payments. Here we examine the domestic support regimes for processed fruits and vegetables in the European Union (EU) where major policy changes were applied in 2001 and again in 2008. The changes were billed as policy “reform” but no analysis has yet evaluated quantitatively the nature of what was reformed and what was not. A simulation model is used here to assess the price, production, and welfare effects of policies that have been applied to the EU processing tomato industry. Our results indicate that EU domestic support has increased EU tomato production by 7 to 12%, decreased production in other regions by 3 to 5%, and distorted the processing tomato market most during the period between 2001 and 2007.agricultural policy reform, domestic support, horticultural markets, European Union, Common Agricultural Policy, processing tomatoes, simulation analysis, Agricultural and Food Policy, Q18,

Two-Buck Chuck and Wine Quality: Hedonic Price Analysis of Cool Climate Wines

Demand and Price Analysis,

“Pill vs. Broccoli” – The Economics of Health Behavior and Vitamin Consumption

Health Economics and Policy,

Drivers of Demand for Imported Horticultural Commodities: A Cross-Country Comparison

International trade of horticultural commodities is increasingly important in many regions of the world, yet relatively little research has studied import patterns of key horticultural crops. Using data between 1991 and 2005, we find that import demand for horticultural commodities in developed countries has been driven primarily by prices and the level of trade openness while income and diet considerations were more important in emerging countries. Furthermore, our results show that the determinants of import demand differed across the selected crops, and therefore information can be lost if data for horticultural commodities are aggregated.Emerging markets, Horticultural commodities, Import demand, International trade, International Relations/Trade, Marketing, Q10, Q13, Q17,

Import Demand for Horticultural Commodities in Developed and Emerging Countries

International trade of horticultural commodities is increasingly important in many regions of the world, yet import patterns of key horticultural crops are understudied in the agricultural economics literature. Using data between 1991 and 2005, we estimate the drivers of per capita import demand for six of the most highly traded horticultural commodities. The own price elasticity estimates were negative in all import demand models and, in most cases, the effects were statistically stronger for importers in emerging countries. Import demand for horticultural commodities in developed countries has been driven primarily by prices and the level of trade openness while income and diet considerations were more important in emerging countries. Furthermore, our results show that the determinants of import demand differed across the six models, and therefore, information can be lost when data for horticultural commodities are aggregated.Emerging markets, Horticultural commodities, Import demand, International trade, Agricultural and Food Policy, International Relations/Trade, Q17,

A closer look at the role of the fruit and vegetable planting restriction provision on land use in the United States

Current U.S. farm programs make payments to farmers based in part on historical base acres planted in particular program crops such as corn, soybeans, cotton, wheat and soybeans. Eligibility for payments includes regulations on the crops allowed to be grown on base acres, and there are restrictions on planting horticultural crops on such base acres. The fruits and planting restriction on base acres has potentially influenced the number of acres planted to fruits and vegetables over the past two decades. This research carefully examines the effects of planting restrictions applied to vegetables and program crops, using county-level data in the United States in 1982, 1987, 1992 and 1997. The paper employs the difference-indifference (DiD) approach to estimate acreage response to planting restrictions. The results show planting restrictions crowded out land used for growing fruits and vegetables, most notably in the Great Lakes region that produces processing vegetables.Crop Production/Industries, Land Economics/Use,

Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

WP 2010-12 July 2010JEL Classification Codes: M37; Q13Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ?broad-based? promotion program for all fruits and vegetables, and this idea is highly controversial among those in the horticultural industry. Here we use data from an experiment that introduces subjects to various promotional efforts for fruits and vegetables to estimate the direct and indirect effects of advertising. Econometric results indicate that commodity-specific promotional efforts may be less effective at increasing demand for fruits and vegetables than earlier studies have suggested, yet such campaigns do appear to have a significant clockwise rotational effect on the demand for fruits and vegetables. Broad-based advertising does have a direct effect on the demand for fruits and vegetables, and after controlling for various demographic differences between treatments our results show that average willingness-to-pay for fruits and vegetables was 41% higher among subjects in the broad-based group compared to the control group

Import Demand for Horticultural Commodities in Developed and Emerging Countries

WP 2008-24 December 2008JEL Classification Codes: Q17International trade of horticultural commodities is increasingly important in many regions of the world, yet import patterns of key horticultural crops are understudied in the agricultural economics literature. Using data between 1991 and 2005, we estimate the drivers of per capita import demand for six of the most highly traded horticultural commodities. The own price elasticity estimates were negative in all import demand models and, in most cases, the effects were statistically stronger for importers in emerging countries. Import demand for horticultural commodities in developed countries has been driven primarily by prices and the level of trade openness while income and diet considerations were more important in emerging countries. Furthermore, our results show that the determinants of import demand differed across the six models, and therefore, information can be lost when data for horticultural commodities are aggregated