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5 research outputs found

Marketing

Author: Bovée Courtland L
Houston Michael J
Thill John V
Publication venue: 'McGraw-Hill Professional'
Publication date: 10/05/2022
Field of study

XX, 788 tr.; 28 cm

Thư viện trường Đại học Đà Lạt

Peer Evaluated Debates: Developing Oral Communication Skills through Marketing Case Studies

Author: Bovée Courtland L.
Boyd Stephen D.
Brockway Gary R.
Brown R.D.
Byrne John
Henderson Metta L.
Johnson Virginia
Lord Alan T.
Martin Charles L.
Melvin Kenneth B.
Mensching James R.
Nadziejka David E.
Rothfeld H.
Schaffer C.M.
Winer L.
Wolvin A.
Yang June C.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

The Role of TQM in Advertising: A Conceptualization and a Framework for Application

Hard-Sell “Killers” and Soft-Sell “Poets”

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