Contribution of small and mediumenterprisesto economic development: Evidencefroma transitingeconomy

The focusofthisresearchwastopresentadataarticleonthe contribution ofSMEstoeconomicdevelopmentinatransiting economy.Descriptiveresearchdesignwasadoptedinthisstudy. Data wereobtainedfrom600respondentsin60small-scale enterprises locatedindifferentpartsofthecountry(20small-scale enterprises locatedinLagosState,20inAnambraStateand20in Kano StateofNigeriarespectively).Dataanalysiswascarriedout using tablesandpercentagesandthenullhypothesesofthestudy wastestedusingchi-square(X2) inferentialstatisticalmodelat5% level ofsignificance. The findings revealedthatthereisasig- nificant relationshipbetweentheoperationofsmallandmedium- scale enterprisesandeconomicgrowthindevelopingnations

Workforce diversity among public healthcare workers in Nigeria: Implication son job satisfaction and organisational commitment

The aimofthisresearchwastopresentadataarticlethatidentify the relationshipbetweenworkforcediversity,jobsatisfactionand employeecommitmentamongpublichealthcareworkersin Nigeria. Copiesofstructuredquestionnairewereadministeredto 133publichealthcareworkersfromtheLagosstateministryof health inNigeria.Usingdescriptiveandstructuralequationmod- elling statisticalanalysis,thedatarevealedtherelationship between workforcediversityandjobsatisfaction,workforce diversityandorganisationalcommitment,andtheroleofjob satisfaction onorganisationalcommitmentwasalsoestablishe

Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

The mainobjectiveofthisstudywastopresentadataarticlethat investigatestheeffectproductfeatureson firm's competitive advantage.Fewstudieshaveexaminedhowthefeaturesofa product couldhelpindrivingthecompetitiveadvantageofa firm. Descriptiveresearchmethodwasused.StatisticalPackagefor Social Sciences(SPSS22)wasengagedforanalysisofonehundred and fifty(150)validquestionnairewhichwerecompletedbysmall business ownersregisteredundersmallandmediumscaleenter- prises developmentofNigeria(SMEDAN).Stratified andsimple random samplingtechniqueswereemployed;reliabilityand validityprocedureswerealsoconfirmed. The field datasetismade publicly availabletoenablecriticalorextendedanalysi

Data on customer perceptions on the role of celebrity endorsement on brand preference

This researchpresentsdataontheeffectofcelebrityendorsement on consumers’ brand preference.Copiesofstructuredques- tionnaire wereadministeredto384customersoftele- communication industry.Usingdescriptive,correlationand regressionstatisticalanalysis,thedatarevealedthatcelebrity image hasaneffectonconsumerbrandloyalty,celebritytrust- worthiness hasaninfluence onconsumerbrandassociation.More so, therelationshipbetweencelebrityexpertiseandperceived qualityoftheproductwasestablishe

MODERATING EFFECT OF ENTREPRENEURIAL ORIENTATION ON ENTREPRENEURIAL COMPETENCIES AND PERFORMANCE OF AGRO-BASED SMEs

The objective of this research was to examine the moderating effect of entrepreneurial orientation on the relationship between entrepreneurial competencies and performance of agro-based SMEs in Nigeria. The study used questionnaires gathered from 230 managers of agro-based firms in Lagos state Nigeria. Data analysis was carried out using hierarchical multiple regression to show relationships between the variables. Findings suggest that entrepreneurial competencies have a direct influence on performance of Agro-based SMEs. More so, the statistical result indicates that innovativeness, proactiveness and autonomy are the three entrepreneurial orientations that moderate the relationship between entrepreneurial competencies and performance of the firms