55 research outputs found

    When does a referent problem affect willingness to pay for a public good?

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    In two studies we examined the willingness to support action to remedy a public problem. In Study 1 people were asked whether they would financially contribute to solution of a public problem. In Study 2, people were asked whether they would sign a petition to support a public action. The aim was to test whether the willingness to support solution of a public problem is affected by the type of problem that is used as the referent. We hypothesized that the willingness to support a public action is lower when evaluated in the context of a high - as opposed to a low - importance referent problem (importance contrast effect). We also hypothesized that the importance contrast effect is tied to the perceived relatedness between the target and referent problems. The importance contrast effect should be found only when the two problems relate to different category domains. The findings bear out this prediction.Willingness to support, joint evaluation, referent problem, category-bound thinking.

    Trust and attitude in consumer food choices under risk

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    In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER et al. (1995) was tested for two types of food: salmon and chicken. The final model for salmon shows that trust is significantly determined by perceived competence, perceived shared values, truthfulness of information and the experiential attitude (the feeling that consuming salmon is positive), but trust has no impact on behavioural intentions. Consumer preferences seem to be determined by a positive experiential attitude and the perception that breeders, sellers and institutions have values similar to those of the consumer. The model for chicken gave very similar results.trust, trust antecedents, attitude, food scare, purchase intention, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Risk and Uncertainty,

    Does cognitive reflection predict attentional control in visual tasks?

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    The cognitive reflection test (CRT) measures the ability to suppress an intuitive, but incorrect, answer that easily comes to mind. The relationship between the CRT and different cognitive biases has been widely studied. However, whether cognitive reflection is related to attentional control is less well studied. The aim of this paper is to investigate whether the inhibitory component of the CRT, measured by the number of non-intuitive answers of the CRT (Inhibitory Control Score), is related to the control of visual attention in visual tasks that involve overriding a bias in what to attend: an anti-saccade task and a visual search task. To test this possibility, we analyzed whether the CRT-Inhibitory Control Score (CRT-ICS) predicted attention allocation in each task. We compared the relationship between the CRT-ICS to two other potential predictors of attentional control: numeracy and visual working memory (VWM). Participants who scored lower on the CRT-ICS made more errors in the “look-away” trials in the anti-saccade task. Participants who scored higher on the CRT-ICS looked more often towards more informative color subsets in the visual search task. However, when controlling for numeracy and visual working memory, CRT-ICS scores were only related to the control of visual attention in the anti-saccade task

    On the evaluation of savings: the role of numeracy

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    The aim of this paper is to investigate the mental operations that consumers use to compare discounts that are presented by two presentation formats. Moreover, we studied the differences in the mental operations used by consumers with low and high ability to manipulate numbers (numeracy). The results indicate that low numerate consumers chose the discount without doing any arithmetic operation more frequently than high numerate consumers. Also, consumers who adopted this intuitive decision process were more prone to choose the less advantageous commercial offer which was presented by the percentage-off format
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