Sustainable venture capital - Catalyst for sustainable start-up success?

To address global sustainability challenges, major investments are required in sustainable businesses that deliver triple bottom line results. Although interest in sustainable businesses is on the rise, these businesses are not yet widespread. Venture capital investment has a key role to play in the development of sustainable start-ups. The research area of ‘sustainable’ venture capital is still emerging. More research is required to understand how venture capital can support the development of sustainable businesses. This paper provides insight into how venture capitalists can contribute to sustainable business success, by investigating their role, motivations, investment theses, and barriers and enablers to success of sustainable ventures. The following question is investigated: How can sustainable venture capitalists contribute to the success of sustainable start-ups? Interviews were conducted with an expert sample of leading sustainable venture capitalists and other key stakeholders in sustainable entrepreneurship. It was found that next to financial support, venture capitalists provide triple bottom line business advice and network support. Key success factors include business model innovation, collaborations and a strong business case, whereas failure factors include a lack of suitable investors, a strong incumbent industry and a short-term investor mind-set. Sustainable start-ups should focus on triple bottom line business model innovation, find opportunity in new technology and funding platforms and develop multiple business cases to create success beyond the ‘green customer base’. Sustainable venture capitalists can help prove the success of sustainable business formats, mitigate financial risk through co-investments and exercise patience by balancing financial with social and environmental returns.The author gratefully acknowledges the support and funding of the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability (RG64858).This is the final version. It was first published by Elsevier at http://dx.doi.org/10.1016/j.jclepro.2015.05.07

Developing sustainable business experimentation capability - A case study

This research paper shows how a firm pursues innovation activities for economic, social and environmental value creation in the context of time sensitivity. We make a conceptual link between lean startup thinking, triple bottom line value creation, and organizational capabilities. The case study firm uses a novel experimentation approach to pursue the goal of diverting all of its sold clothing from landfill through a two-year project. This requires substantial changes to the current business practice because in 2012, the clothing retailer recovered 1% of all garments sold. The fibre input value for all garments sold in 2012 exceeded $7m. We found that despite a stated need for fast learning through project experiments, the experiments were not executed quickly. (1) The desire to plan project activities and the lack of lean startup approach expertise across the whole project team hampered fast action. This led to the extension of the project timeline. However, project team confidence about learning by doing increased through privately executed experiments. (2) Some project experiments were not fit to meet the triple bottom value creation project goal and were dropped from the project. Overall, the corporate mindset of economic value creation still dominated

Towards a sufficiency-driven business model: Experiences and opportunities

Business model innovation is an important lever for change to tackle pressing sustainability issues. In this paper, ‘sufficiency’ is proposed as a driver of business model innovation for sustainability. Sufficiency-driven business models seek to moderate overall resource consumption by curbing demand through education and consumer engagement, making products that last longer and avoiding built-in obsolescence, focusing on satisfying ‘needs’ rather than promoting ‘wants’ and fast-fashion, conscious sales and marketing techniques, new revenue models, or innovative technology solutions. This paper uses a case study approach to investigate how companies might use sufficiency as a driver for innovation and asserts that there can be a good business case for sufficiency. Business models of exemplar cases are analysed and insights are gained that will contribute to future research, policy makers and businesses interested in exploring sufficiency.This work was supported by SustainValue, a European Commission’s 7th Framework Programme (FP7/2007-2013) and the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability (RG64858).This is the final version of the article. It first appeared from [publisher] via http://dx.doi.org/10.1016/j.eist.2015.07.01

Value mapping for sustainable business thinking

Pressures on business to operate sustainably are increasing. This requires companies to adopt a systemic approach that seeks to integrate consideration of the three dimensions of sustainability – social, environmental, and economic – in a manner that generates shared value creation for all stakeholders including the environment and society. This is referred to as sustainable business thinking. The business model concept offers a framework for system-level innovation for sustainability and provides the conceptual linkage with the activities of the firm such as design, production, supply chains, partnerships, and distribution channels. A value mapping tool has been presented in the literature to assist in sustainable business model innovation. This study explores the use of value mapping for broader sustainable business thinking, by reflection on its use in workshop settings. A range of new applications is identified which is expected to be of interest to business practitioners, policy makers, and academic researchers.This work was supported by Sustain Value, a European Commission’s 7th Framework Program [FP7/2007–2013]; and the EPSRC Center for Innovative Manufacturing in Industrial Sustainability [RG64858].This is the final published version. It first appeared at http://www.tandfonline.com/doi/full/10.1080/21681015.2014.1000399#.VWSB4S6fbe4

Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process

Sustainable business model innovation is an emerging topic, but only few tools are currently available to assist companies in sustainable business modelling. This paper works towards closing this gap by bringing together ‘design thinking’ and ‘sustainable business model innovation’ to refine the creative process of developing sustainable value propositions and improve the overall business modelling process. This paper proposes a new workshop framework based on a value mapping process, which was developed by literature synthesis, expert interviews, and multiple workshops. The framework was transferred into a workshop routine and subsequently tested with companies and students. The resulting ‘Value Ideation’ process comprises value ideation, value opportunity selection, and value proposition prototyping. The integration of design thinking into the innovation process helps to create additional forms of value and include formerly underserved stakeholders in the value proposition. Thus, the Value Ideation process helps companies to improve their performance while becoming more sustainable. Workshop evaluations revealed that the Value Ideation process assists companies in enhancing their value proposition by including positive economic, societal, and environmental value and a wider range of stakeholder interests. The ‘design thinking’ elements stimulate the ideation process and help to harmonise often conflicting stakeholder interests.This project was supported by ResCoM, which is co-funded by the European Union under the EU Seventh Framework Programme (FP7), Grant agreement number: 603843.This is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/j.jclepro.2016.07.02

Scaling up social businesses in developing markets

Most of the world's poor live in developing markets and face unmet needs in core areas such as education, health, energy, sanitation and financial services. This offers businesses a vast opportunity for growth as these economies emerge from low-income to middle-income status. Social businesses in particular address a social need while generating profits typically reinvested into the business itself, but there is limited understanding of the ways through which social businesses achieve scale. This paper investigates how social businesses can scale up. First, we define scaling up as “increasing the number of customers or members of a business as well as expanding its offer and maximising its revenues until it reaches millions of people.” Second, using three in-depth case studies of social businesses that successfully scaled up according to these definitions, BRAC, Aravind and Amul, we identify scaling up strategies for social businesses. We identified market penetration, market development, product development and diversification as key strategies at different stages of business maturity. We find that there are two ways of increasing income generated that are linked to these four strategies: increasing revenue per stream and diversifying revenue streams. Our findings give insight to companies aiming to pursue social businesses and adds to the sparse literature on scaling up social businesses. A fruitful future research avenue would be to investigate the best sequence for applying these scaling strategies across companies and sectors over time

From refining sugar to growing tomatoes: Industrial ecology and business model evolution

This article seeks to advance the understanding of the relationship between industrial ecology (IE) and business model innovation for sustainability as a means and driver of new value creation and competitive advantage by expanding the understanding of industrial symbiosis (IS) and internal symbiosis. This is explored through the case study of British Sugar, which, at the time of writing, is the UK's largest sugar producer by market share. Over the past three decades, the company has systematically sought opportunities to turn waste streams and emissions from their core production processes into useful and positive inputs to new product lines. Their core business is still sugar, but the business model has evolved to offer a broad range of additional synergistic and profitable product lines, including animal feed, electricity, tomatoes, and bioethanol. The research explores the temporal dimension of dynamic business model innovation, framing it in the context of a continuous evolutionary process rather than a discrete design activity. The case will be of interest as an additional contribution to the growing literature on IS; in offering an approach for linking the themes of IE literature and sustainable business model innovation more concretely in research and practice; and, by presenting the case as an evolutionary innovation process, the article furthers the emerging literature on business model innovation for sustainability.The authors gratefully acknowledge the extensive access to information and in-depth interviews made possible by British Sugar and AB Sugar in support of this case study. This article builds on initial work undertaken on SustainValue, a European Commission's 7th Framework Programme (FP7/2007–2013). The authors gratefully acknowledge the funding support of the European Commission as well as the EPSRC Center for Innovative Manufacturing in Industrial Sustainability.This is the accepted manuscript of a paper published in the Journal of Industrial Ecology (Short SW, Bocken NMP, Barlow CY, Chertow MR, Journal of Industrial Ecology, 2014, 18, 603-618, doi:10.1111/jiec.12171). The final version is available at http://dx.doi.org/10.1111/jiec.1217

The front-end of eco-innovation for eco-innovative small and medium sized companies

This paper studies the Front End of Eco-Innovation (FEEI), the initial phase of the eco-innovation process. Incorporating environmental concerns at the front-end of innovation is important, as product parameters are still flexible. This paper investigates the FEEI for 42 small and medium sized eco-innovators in the Netherlands by using a survey. The results show that SMEs embrace informal, systematic, and open innovation approaches at the FEEI. Teams appear to be multidisciplinary, and creativity and environmental knowledge are essential. Experimentation played a significant role at the FEEI. The paper concludes with recommendations for future research and implications for managers.This is the accepted manuscript version of the article. The final published version is available from Elsevier at http://www.sciencedirect.com/science/article/pii/S0923474813000647#

Product design and business model strategies for a circular economy

© 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. The transition within business from a linear to a circular economy brings with it a range of practical challenges for companies. The following question is addressed: What are the product design and business model strategies for companies that want to move to a circular economy model? This paper develops a framework of strategies to guide designers and business strategists in the move from a linear to a circular economy. Building on Stahel, the terminology of slowing, closing, and narrowing resource loops is introduced. A list of product design strategies, business model strategies, and examples for key decision-makers in businesses is introduced, to facilitate the move to a circular economy. This framework also opens up a future research agenda for the circular economy.Part of this work was supported by ResCoM, which is co-funded by the European Union under EU Seventh Framework Programme (FP7), Grant agreement number: 603843. We would like to thank the ResCoM team for their support and encouraging discussions on the topic of the circular economy

Makespaces: From Redistributed Manufacturing to a Circular Economy

Redistributed manufacturing is an emerging concept which captures the anticipated reshoring and localisation of production from large scale mass manufacturing plants to smaller-scale localised, customisable production units, largely driven by new digital production technologies. Critically, community-based digital fabrication workshops, or makespaces, are anticipated to be one hothouse for this new era of localised production and as such are key to future sustainable design and manufacturing practices. In parallel, the concept of the circular economy conceptualises the move from a linear economy of take-make-waste to a closed loop system, through repair, remanufacturing, and recycling to ultimately extend the value of products and materials. Despite the clear interplay between redistributed manufacturing and circular economy, there is limited research exploring this relationship. In light of these interconnected developments, the aim of this paper is to explore the role of makespaces in contributing to a circular economy through redistributed manufacturing activities. This is achieved through six semi-structured interviews with thought leaders on these topics. The research findings identify barriers and opportunities to both circular economy and redistributed manufacturing, uncover overlaps between circular economy and redistributed manufacturing, and identify a range of future research directions that can support the coming together of these areas. The research contributes to a wider conversation on embedding circular practices within makespaces and their role in redistributed manufacturing