Understanding the Generation Z Behavior on D-Learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach

The present research explores how the young people maximize their potential in learning based on their generation. The Generation Z is considered as the generation that is still in high school and college education, which made this generation dominated by internet of things. This research is needed to be conducted to minimize the gap between Generation X and Y as the teacher or content providers and Generation Z as the students. A measurement of Generation Z in accepting the technology on learning is conducted by using a behavioral model, namely a unified theory of acceptance and use of technology (UTAUT). A confirmatory factor analysis with structural equation model was conducted, and sampling of Generation Z respondents was performed. The total of 150 respondents’ data was analyzed. The result shows that most of the measured variables have the significant and positive correlations. Facilitation condition factor is explored to be the most dominated factor to affect the Generation Z behavior intention. Several practical implications are discussed

Understanding the Generation Z Behavior on D-Learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach

The present research explores how the young people maximize their potential in learning based on their generation. The Generation Z is considered as the generation that is still in high school and college education, which made this generation dominated by internet of things. This research is needed to be conducted to minimize the gap between Generation X and Y as the teacher or content providers and Generation Z as the students. A measurement of Generation Z in accepting the technology on learning is conducted by using a behavioral model, namely a unified theory of acceptance and use of technology (UTAUT). A confirmatory factor analysis with structural equation model was conducted, and sampling of Generation Z respondents was performed. The total of 150 respondents’ data was analyzed. The result shows that most of the measured variables have the significant and positive correlations. Facilitation condition factor is explored to be the most dominated factor to affect the Generation Z behavior intention. Several practical implications are discussed

Applying Protection Motivation Theory To Understand Generation Z Students Intention To Comply With Educational Software Anti Piracy Law

The negative effects of the usage of illegal software, especially in educational settings, concerns not only software developers but also educational institutions. This research papers investigated the factors contributing to the behavioral intention of Generation Z students' to comply with educational software anti-piracy laws. Using a framework that analyzes fear appeals, this research found that self-efficacy and response efficacy has a significant relationship with the behavioral intention of Generation Z's intention to comply with educational software anti-piracy laws. Several insights from practical and managerial perspectives are dis-cussed. Supporting the anti-piracy behavior will help the education field to be better in the future

The Measurement of University Students’ Intention to Use Blended Learning System through Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) at Developed and Developing Regions: Lessons Learned from Taiwan and Indonesia

The present research exhibits the measurement of university students’ behavioural intention in using blended learning system. Two representative cases from a developed region and a developing region were assessed in the present measurement. Two well-known models, namely the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), were used as the measurement tools. The total of six hypotheses were tested. The result revealed the suitability of TAM-TPB model in interpreting the sample students behavioural intentions’ for both regions. The result also showed that for the Taiwanese data, five out of six hypotheses were accepted. For the Indonesian data, only four out of six hypotheses were exhibiting acceptable statistical measurement. Several recommendations, such as creating a more social-oriented blended learning system for developed countries was recommended. Utilising the favourable feeling shown by developing countries students to create a better blended learning system, was also highly suggested to be considered for improvement

Investigating Generation Z’ Intention to Use Learners’ Generated Content for Learning Activity: A Theory of Planned Behavior Approach

Nowadays, learning media has developed rapidly, opening infinite possibilities for students to access their educational materials. Learner's Generated Content (LGC) is one of the emerging learning media that showed interesting promises. LGC is based on the concept of User Generated Content; many advantages of UGC also existed in LGC: speed, collaboration, and the diversity of contents. Although past researches have already proven that LGC has positive effects on the educational process, mainly, these previous researches focused only on the perspective of the educators. This study questioned how today's students, mostly comprised of Generation Z, see LGC. Employing the Theory of Planned Behaviour (TPB), we revealed several statistical results followed by managerial interpretations. Attitude (AT) was shown to have the highest correlation with Generation Z's students (β=0.43), educators could utilize this fact; they can be more re-assured when implementing LGC in their future curriculum. The Perceived Behavioral Control (PBC) was also significant towards our respondent's behavioral intention (β=0.34), indicating that there is a little limitation for students to use LGC as part of their learning activity

The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service

Assessment of service quality has been widely utilized in after-sales service, especially in the automotive industry. The purpose of the study was to determine factors affecting customer satisfaction in an automotive after-sales service at Toyota Dasmarinas-Cavite Philippines by utilizing the SERVQUAL approach. Several SERVQUAL dimensions such as tangibles, reliability, responsiveness, assurance, and empathy were analyzed simultaneously to the customer satisfaction. Structural equation modeling (SEM) indicated that among the five SERVQUAL dimensions, reliability and empathy were found to have significant relationships to the satisfaction of customers at Toyota Dasmarinas-Cavite Philippines. Interestingly, tangibles, responsiveness, and assurance were found to have no significant relationships to satisfaction. The servicing dealer must deliver a high quality of service to meet customer expectations and achieve high customer satisfaction, which subsequently builds customer trust towards the company. With these, customer retention and loyalty can be attained by the company that can also increase the company’s profit and competitive advantage

The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service

Assessment of service quality has been widely utilized in after-sales service, especially in the automotive industry. The purpose of the study was to determine factors affecting customer satisfaction in an automotive after-sales service at Toyota Dasmarinas-Cavite Philippines by utilizing the SERVQUAL approach. Several SERVQUAL dimensions such as tangibles, reliability, responsiveness, assurance, and empathy were analyzed simultaneously to the customer satisfaction. Structural equation modeling (SEM) indicated that among the five SERVQUAL dimensions, reliability and empathy were found to have significant relationships to the satisfaction of customers at Toyota Dasmarinas-Cavite Philippines. Interestingly, tangibles, responsiveness, and assurance were found to have no significant relationships to satisfaction. The servicing dealer must deliver a high quality of service to meet customer expectations and achieve high customer satisfaction, which subsequently builds customer trust towards the company. With these, customer retention and loyalty can be attained by the company that can also increase the company’s profit and competitive advantage

Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach

The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries