7 research outputs found
African Communication Modes
This entry introduces African modes of communication, covering their history, context, and uses. An attempt is made to analytically distinguish communication modes that are indigenous to Africa from exogenous mass media, introduced to the continent by religious, business, and colonial forces. While the endogenous modes of communication in Africa are more resilient and widespread in rural areas, the exogenous modes pervade the urban settings that usually have better social and economic infrastructure