The Impact of Corporate Social Responsibility on Organisational Performance: A Case Study of Vodafone Ghana Limited

Corporate Social Responsibility has greatly contributed to the success of various corporate institutions in the western world. While the concept is widely recognized as being of significant strategic value to organizations, that seems not to be the case in Ghana, where the focus of most firms is on achieving profit without taking into consideration the needs of stakeholders. This study therefore seeks to address the issue by assessing the impact of Corporate Social Responsibility on organizational performance. The research was descriptive. Primary data were captured through the use of questionnaires administered to management and staff of Vodafone Ghana ltd. Target population of the study was made up of management and staff of Vodafone Ghana ltd. (20) respondents was randomly selected among management and staff through simple random sampling technique. The study revealed that the company engages in CSR programmes because it wants to create an image of a good corporate citizen. It was concluded that CSR has a substantial and positive impact on all performance indicators used in the literature review which are: finance, organizational performance overtime, reputation, employee commitment and brand differentiation. It was therefore recommended that companies should identify their stakeholders’ needs before taking CSR initiatives; also top management must understand the strategic financial benefits of CSR activities and include CSR initiates in their strategic plans. Keywords: Corporate Social Responsibility, Organizational Performance, Good Corporate Citizen, Brand Differentiation.

Impact of Mobile Number Portability on Service Delivery in the Mobile Telecommunication Industry in Ghana; Case Study of Bharti Airtel Ghana Limited, Kumasi

The mobile telecommunication industry has seen a major increase in competition in recent years. This as a result of similarity of service provided.  In giving consumers more bargaining power the, National Communication Authority (NCA) has introduce Mobile Number Portability (MNP) which enables subscribers the opportunity to switch or change providers. The study intents to investigates the impact of MNP on service delivery, and go further to ascertain  the factors that influence customer porting decisions, benefit of porting to the company and customers, the nature of service quality before and after the introduction of MNP. The research design was descriptive, both primary and secondary sources of data collection method were used to answer the research questions. Primary data was gathered from the one hundred and sixty four (164) respondents through a structured questionnaire. The target population for the study was therefore all the customers who have ported to Airtel in Kumasi. Combinations of purposive and accidental sampling techniques were used to select the one hundred and sixty four (164) respondents. The study revealed that price, service quality and company reputation influence customers porting behavior. It was recommended that the companies should adopt a cost leadership competitive strategy, continues corporate social responsibility programmes, and continues improvement of service quality delivery. Keywords: Mobile number portability, Service Quality, Competition, Price, Company reputatio

Assessing the Nature of Competition in the Telecommunication Industry: A Case Study of Airtel Ghana Limited, Kumasi

Due to the huge potential in Ghana’s mobile phone sector, the industry is experiencing an intense competition, a battle for supremacy in the mobile phone industry.  The telecommunication sector is securing extraordinary growth in Ghana with increasing levels of mobile penetration. The study seeks to assess the nature of competition and its impact on the telecommunication industry using Airtel Ghana Limited as the case study. Both primary and secondary sources of data were used. Target population included all top officials and management staff of Airtel Ghana.  Random sampling was used to select fifteen (15) members of management and marketing staff as the sample size for the study, this constituted 83.3% of the total population. Analysis of data collected was done using SPSS. Findings revealed that the industry structure is concentrated; the competitive strategy adopted was cost leadership, differentiation and focus, driving forces of competition in the industry were rivalry among current competitors and bargaining power of customers and the basses of competition were price, new product development, and promotions. It is therefore recommended that companies adopt one competitive strategy, embark on customer loyalty programmes, invest in research on new product development, and be skill at internal marketing. KEYWORDS: Industry, competition, driving forces, concentrated, new product development, strategy