Modeling Creative Processes for Business Performance

The main aim of the paper is to explore the use of creative processes, primarily in service-providing businesses. Creative processes could be considered one of the ways to improve the company’s performance, as well as increase the motivation of employees. A company’s performance not only depends on routine work processes, but also on the ability to use the creative resources in the most efficient way. In this case, is it true that creativity is widely used in large companies? Is it more beneficial to be creative when the competitiveness is tough? What are the attitude towards creativity as a tool for boosting business development? Implementation of new ideas, resource reallocation, improvement of product line efficiency and other activities can be optimized with the help of creative processes. This paper studies the implementation of creative processes in business development, covering theoretical and practical business aspects for innovation and entrepreneurship

Digitalizing Art: Transforming Marketing Efforts

This research is part of a semester-long project where the undergraduate Business students from Molloy College pitch their business and marketing recommendations to a local non-profit. The theme emerges from a pedagogical philosophy that it is essential to learn the significance that business has upon society while working with a neighborhood non-profit. For example, having students enter into the business world where profit is a healthy by-product and is not the main focus toward today’s career development is critical in developing tomorrow’s ethical and social leaders. The learning activity leading to this learning outcome requires the undergraduate business students to experience this type of real-world project. The students are presented with an opportunity to study the most prevalent issues their assigned non-profit is facing and they are to collectively make a set of solution-driven recommendations that will ultimately lead to social good